#378 - The Real Money Is In Retail with Robert Gomez

Join Kevin as he sits down with Robert Gomez, whose e-commerce journey took him from college side hustles with prohibited items on Amazon to dominating retail spaces like Walmart.com. Robert shares the gritty details of his early pitfalls, facing legal threats from well-known brands, and how he rose from the ashes to build a retail empire. Listen in as we dissect the crucial pivots and strategic moves that propelled Robert from a risky start to nationwide success, and how these experiences carved out a blueprint for e-commerce triumph.

 

In their candid conversation, Robert peels back the curtain on the challenging transition from a comfortable corporate job to the unpredictable world of Amazon FBA and beyond. He recounts the meticulous process of establishing an LLC, juggling a demanding consultancy role, and the relentless pursuit of his entrepreneurial vision. The chat uncovers the delicate balance of security and risk, revealing how a steadfast commitment to an independent business venture can coexist with a corporate safety net until the scales tip in favor of remarkable growth and retail partnerships.

 

Hear about the nuances of building robust vendor relationships, the finesse required in negotiating terms with giants like Walmart, and the comparison between Amazon sales and brick-and-mortar retail. Robert's story is a masterclass in business strategy, showcasing the value of face-to-face supplier meetings, the art of risk-sharing, and the impact of retail presence on a brand's success. As we discuss the journey from $500,000 to a projected $10-12 million in revenue, Robert's insights provide a roadmap for Amazon and Walmart entrepreneurs looking to navigate the complexities of online marketplaces and retail expansion. So, tune in and take notes - this episode is a great learning experience for anyone aiming to take their brands to new heights.

 

In episode 379 of the AM/PM Podcast, Kevin and Robert discuss:

00:00 - Robert's Unconventional E-Commerce Success
04:50 - Lessons Learned From Selling on Amazon 
07:02 - Corporate to Amazon FBA Journey
16:06 - Getting Nationwide Distribution With Walmart 
19:30 - Achieving Seven Figures on Amazon
20:09 - Building a Business With Negotiated Supplier Terms 
24:04 - Negotiating Terms With A Potential Buyer 
24:30 - Building a Successful Coffee Brand
29:49 - Sell to Retailers, Stand Out
40:42 - Negotiating Retail Prices With Walmart
46:03 - Comparing Sales on Amazon vs Walmart
48:50 - The Importance of Retail in Sales
51:27 - Navigating Retail and Online Marketplaces
53:01 - Expanding Internationally and Targeting Walmart
56:28 - Opportunities in Retail 
58:50 - Kevin's Golden Nugget Tip