Adam Jason: Investing in the Largest Coffee Producer in Colombia

Alts

English - October 04, 2022 04:00 - 33 minutes - 77 MB
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Horacio spoke with Adam Jason, an Alternative Asset Manager at the Legacy Group. Legacy’s largest holding is the Green Coffee Company. Green Coffee is the largest coffee producer in Colombia. By 2026, Adam aims to have the company responsible for providing 1% of the global coffee supply. In this episode, we talk about Green Coffee’s growth strategy, distilling alcohol from coffee byproducts, and Green Coffee’s current fund round.

Discussion topics include:

Being the largest coffee producer in Colombia

Creating a business for acquisition or IPO

The fragmentation of coffee producers in Colombia

The competitive advantage of investing at the middle level

Lifestyle components involved with hands-on investments

Working towards producing 1% of the global coffee supply

Creating alcohol from coffee byproducts

Transitioning from selling green coffee beans to roasted beans

Keeping costs low in operations while acquiring more assets

2:00 Origins of Green Coffee Company

5:00 Investing in Colombian Coffee