To Set Your Heading, Get Your Position

All Things Marketing - A Podcast for Small Businesses

English - September 11, 2017 18:43 - 5 minutes - 10.7 MB
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Previous Episode: Understanding the Core Value Proposition

Next Episode: Tools of the Tirade

Marketers talk a lot about positioning. But what does "positioning" as it relates to a product or service really mean? In this podcast, I cover what positioning is, and what it isn't. Spoiler alert: Positioning is not something you do to a product or service!