All Things Marketing - A Podcast for Small Businesses
26 episodes - English - Latest episode: over 4 years ago -All Things Marketing is a podcast for Small Businesses and Small Business Owners in the B2B sector. Each episode talks about a range of marketing topics relevant to helping Small Businesses survive and succeed in today's competitive B2B business environment. Topics covered include Integrated Marketing, Content Marketing, Public Relations, Email Marketing, Social Media marketing/re-marketing and more.
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Episodes
Why Google is Applying BERT to Search
November 05, 2019 00:16 - 12 minutes - 23.7 MBA podcast on the introduction of Google's latest algorithm update, BERT.
Why Is SEO Important?
October 08, 2019 21:27 - 8 minutes - 14.8 MBToday's All Things Marketing podcast talks about SEO and the strategic benefits SEO offers to content marketing, digital PR and social media efforts. In the podcast, I cover the benefits of not only a proactive SEO approach, but also how SEO can support a defensive position, helping you maintain an existing presence in search and fend off competitors from encroaching on your ranking positions.
Finding Value in the Value Proposition
May 16, 2019 20:28 - 9 minutes - 18.3 MBDigital PR and the Content Distribution Ecosystem
March 18, 2019 19:19 - 15 minutes - 28.4 MBThis podcast covers the Content Distribution Ecosystem and how this approach to brand publishing fits in the context of a digital PR program.
5 Essential Digital PR Metrics
February 14, 2019 20:51 - 9 minutes - 17.3 MBCan the success of a digital PR program be measured? Yes, definitely - and this podcast covers five key metrics you can use to determine how successful your PR efforts are.
SEO and Digital PR — Perfect Partners
January 20, 2019 20:01 - 7 minutes - 13 MBThis All Things Marketing podcast covers the benefits of SEO tools and techniques in setting a digital PR strategy.
Digital PR and the Velocity Effect
January 01, 2019 05:12 - 6 minutes - 11.1 MBIn this podcast, I explore the differences in Speed and Velocity with regards to both traditional and digital public relations. Which is best, and which makes more sense in today's integrated content marketing environment?
Are SEO Specialists Replacing PR Specialists?
December 19, 2018 23:26 - 6 minutes - 12.7 MBWhat is Digital Public Relations
November 16, 2018 00:22 - 13 minutes - 24.6 MBThis podcast explores the differences in what Digital PR is, what it isn't, and how Digital PR differs from Traditional PR.
Digital Public Relations and the Content Marketing Funnel
October 30, 2018 19:01 - 12 minutes - 22.3 MBThis episode goes into detail on what the Content Marketing Funnel is and why Digital Public Relations is an integral part of creating and building brand awareness in the Top of the Funnel sector.
What is a Positioning Release
October 17, 2018 21:21 - 8 minutes - 14.7 MBIn this podcast, I talk about the differences in the new product press release and a positioning release.
What is the Content Distribution Ecosystem?
October 01, 2018 18:26 - 8 minutes - 14.7 MBThree Ways To Optimize Your Content Marketing Efforts
July 29, 2018 16:53 - 7 minutes - 13.2 MBMost content marketing programs waste a lot of time, effort and money. In this podcast, I cover three things you can do to make your content marketing efforts more efficient and effective.
Organized Chaos and Your Content Marketing Program
June 20, 2018 22:39 - 11 minutes - 20.5 MBContent Marketing and the Birthday Paradox
June 06, 2018 00:55 - 6 minutes - 11.9 MBThe Art of the Joke and Effective Creative Strategies
April 16, 2018 19:10 - 6 minutes - 12.6 MBWhat is a S.W.O.T. Analysis
February 09, 2018 19:26 - 8 minutes - 15.6 MBUse Media Monitoring To Know Your Market Position
January 04, 2018 04:45 - 10 minutes - 19.5 MBA podcast on how to use media monitoring to help clarify your brand's or product's position in the marketplace.
Seven Steps To SEO Success
December 06, 2017 18:00 - 8 minutes - 16 MBDigital Public Relations - What It Is, and Isn't
November 24, 2017 04:34 - 13 minutes - 25.4 MBA podcast on Digital Public Relations.
Exploring the Targeting Benefits of the Facebook Pixel and Standard/Custom Events
November 04, 2017 00:25 - 12 minutes - 23.4 MBBlogs, Keyword Relevance and the Google Keyword Planner
September 26, 2017 19:14 - 7 minutes - 14.3 MBA podcast on the importance of keyword optimization and how to use Google's Keyword Planner to identify high value keywords.
Tools of the Tirade
September 18, 2017 21:09 - 14 minutes - 26 MBTo Set Your Heading, Get Your Position
September 11, 2017 18:43 - 5 minutes - 10.7 MBMarketers talk a lot about positioning. But what does "positioning" as it relates to a product or service really mean? In this podcast, I cover what positioning is, and what it isn't. Spoiler alert: Positioning is not something you do to a product or service!
Understanding the Core Value Proposition
September 07, 2017 17:39 - 8 minutes - 15.6 MBA close-up look at the core value proposition. What is it, what defines it, and how can I incorporate the core value proposition components into my strategic marketing planning.