As salespeople, we talk a lot about the acquisition part, getting more sales, getting more appointments, doing discovery calls, closing them, and so on. However, we don’t really talk about retention.


Every account that you have is somebody else’s prospect. Knowing that, how should you work on customer retention?


Today's guest at ALL IN Podcast had basically grown up in an environment where all you hear is sales training. Meet Rian Lanigan - entrepreneur and Managing Partner at Sandler Ireland.


Tune in to learn more about Sandler I/R theory, why it's important to separate your identity from your job role, how to acquire and retain your clients, and what to do to achieve success in sales.


Do you follow any Sandler rules? Tell us about it in the comments! If you like the video, don't forget to share and subscribe.


Thanks for listening!




Find Rian Lanigan on LinkedIn https://www.linkedin.com/in/rianlanigan/


Visit Sandler Training at https://www.sandler.com/

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