How Covid Led Diane von Furstenberg to a Brand Reboot in China

alicast from Alizila

English - July 15, 2020 02:00 - 15 minutes - 10.5 MB - ★★★★★ - 2 ratings
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Fashion designer Diane von Furstenberg talks about how Covid-19 has allowed her to reset and reevaluate her business, her outlook on the China market and the role of innovation that has been core to her vision since she pioneered the wrap dress nearly 50 years ago. Her brand's digital pivot has included deeper engagement with Chinese consumers and fundraising for pandemic relief via Alibaba's Taobao Live channel and becoming one of the first brands to move its runway show online for Shanghai Fashion Week.