Harvard Study Finds Alibaba's Tmall Innovation Center a Model to Follow

alicast from Alizila

English - July 29, 2020 09:00 - 27 minutes - 18.9 MB - ★★★★★ - 2 ratings
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Previous Episode: How Covid Led Diane von Furstenberg to a Brand Reboot in China

Next Episode: Analyzing China’s Post-Covid Retail Consumption Patterns with McKinsey’s Daniel Zipser

In our latest Alicast, Harvard Business School Executive-in-Residence Daniel O'Connor shares his thoughts – and results of a case study – about Alibaba's Tmall Innovation Center. The model of working closely with brands and using consumer analytics to help create new products that can be sped to market in China is revolutionary. It's also something big companies and brands in the West should consider to become more plugged-in and agile in meeting customer needs.