GE Digital is an 125 year old industrial company that is transforming to digital. Gary Tubridy, senior vice president of Alexander Group, interviews Cate Gutowski, vice president commercial digital thread at GE Digital, about her upcoming keynote discussion at the 2017 Chief Sales Executive Annual. In Cate's keynote, she will share how GE transformed the sales organization with new digital technologies, and how the company was able to create great change and make a bigger difference through the mistakes along the way.