Two in Twenty
62 episodes - English - Latest episode: 4 months ago -White Marble Consulting are a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.
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Episodes
AIM High: Under the bonnet of investment trusts & how to market them
April 16, 2020 09:00 - 33 minutes - 22.8 MBWe shine a light on investment trusts this week, looking into what makes this a good investment choice, and why it is difficult to promote them. Twink is joined by Ross Duncton, Managing Director, Head of Marketing & Direct at BMO Global Asset Management (EMEA) and Annabel Brodie-Smith, Communications Director at Association of Investment Companies (AIC). This episode has been recorded remotely, following Covid-19 lockdown measures. Themes covered in this podcast - Why investment...
AIM High: Fund Governance
April 07, 2020 13:00 - 29 minutes - 20.5 MBIn today’s episode Twink is joined by Stuart Alexander, Co-Founder and CEO of Gemini Investment Management as they address Fund Governance within the Investment Management industry. Although Fund Governance has always been around, it is only in the last twelve months it has become a more prevalent issue. High profile fund failures such as Neil Woodford and Peter Young, who cast a long shadow over the investment industry, are prime examples of the growing need for increased regulation and gov...
AIM High: Fund Governance
April 07, 2020 13:00 - 29 minutes - 20.5 MBIn today’s episode Twink is joined by Stuart Alexander, Co-Founder and CEO of Gemini Investment Management as they address Fund Governance within the Investment Management industry. Although Fund Governance has always been around, it is only in the last twelve months it has become a more prevalent issue. High profile fund failures such as Neil Woodford and Peter Young, who cast a long shadow over the investment industry, are prime examples of the growing need for increased regulation and gov...
AIM High: Creating a new asset management brand
March 03, 2020 16:00 - 36 minutes - 24.9 MBWe are joined by Courtney Waterman, Head of Creative Marketing at Ninety One (previously Investec Asset Management) to talk about creating a new asset management brand. Also in studio with Twink is Dan Cordoni, Associate Creative Director, and Richard Sherwell, Client Partner at Publicis Sapient. Themes covered in the podcast: - Unique challenges in creating a new brand - Insights into stakeholder management - How to brief your creative agency and work wi...
AIM High: Innovation in financial services
February 21, 2020 14:00 - 34 minutes - 23.8 MBThis week we discuss digital innovation in financial services. Twink is joined by Olivia Vinden, Head of Fintech and Innovation at Alpha FMC and Andrew Scott, Managing Director of White Marble Marketing. Olivia leads Alpha’s UK fintech & innovation practice, advising on emerging technology and its impact on asset and wealth management operating models. She holds the MIT Fintech Certificate, is a member of the advisory panel of Velocity – the fintech accelerator from the Investment Associati...
AIM High: Wellness in the workplace
February 07, 2020 17:00 - 30 minutes - 20.8 MBWe discuss the impact of wellness on efficiency in the workplace. A topic not widely discussed until relatively recently, there is now growing understanding and openness about wellness in our lives. Our guest is Janice Benning, a resilience coach and a training director of NeuroVitality. She focuses on prevention rather than cure and promotes awareness and insight into resilience, well-being and prevention. The AIM High podcast, hosted by Twink Field, White Marble Marketing CEO and Founde...
AIM High: ESG terms, trends and appetite
February 07, 2020 17:00 - 32 minutes - 22.4 MBESG, sustainability and impact are prominent themes on most investment managers’ agendas, alongside the need to differentiate their approach from that of their competitors. This week we discuss the opportunities and challenges for marketers as they help to shape their firms’ positioning in this regard. To help us make sense of it all, we’re joined by Lloyd McAllister, a Responsible Investment Analyst at Newton Investment Management, and Holly Mackay, founder of Boring Money. Themes cove...
AIM High: Prioritising local needs in Europe with central resources
January 24, 2020 14:00 - 35 minutes - 24.7 MBWelcome to the AIM High podcast, hosted by Twink Field, CEO and Founder of White Marble Marketing, for The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is focused on conversations with a range of investment industry experts talking about the opportunities and challenges of financial services, the evolution and impact of products, practical investment marketing insi...
AIM High: Developing skilled and capable leaders
January 24, 2020 14:00 - 34 minutes - 23.5 MBWelcome to the AIM High podcast, hosted by Twink Field, White Marble Marketing CEO and Founder, for The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is built on conversations with a range of experts talking about the sector, products, practical tips and personal development for marketers in the investment industry. AIM is passionate about marketing being recognis...
AIM High: The changing UK advisory market
January 24, 2020 14:00 - 34 minutes - 23.5 MBWelcome to the AIM High podcast, hosted by Twink Field, CEO and Founder of White Marble Marketing, for The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is built around conversations with a range of experts talking about the industry, product, practical tips and personal development for marketers in the investment industry. AIM is passionate about marketing being ...
AIM High: Developing skilled & capable leaders
January 24, 2020 14:00 - 34 minutes - 23.5 MBWelcome to the AIM High podcast, hosted by Twink Field, White Marble Marketing CEO and Founder, for The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is built on conversations with a range of experts talking about the sector, products, practical tips and personal development for marketers in the investment industry. AIM is passionate about marketing being recognis...
AIM High: Diversity as a driver of change
January 24, 2020 14:00 - 32 minutes - 22.3 MBWelcome to the AIM High podcast, hosted by Twink Field, CEO and Founder of White Marble Marketing, for The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is focused around conversations with a range of experts talking about the industry, product, practical tips and personal development for careers. AIM is passionate about marketing being recognised as an influentia...