Carlos Velasco - Looking at the Big Picture
AigoraCast
English - December 07, 2022 15:34 - 31 minutes - 42.7 MB - ★★★★★ - 15 ratingsScience Business machinelearning artificialintelligence consumerresearch consumerscience foodscience sensoryscience technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Carlos Velasco is an associate professor at the Department of Marketing, BI Norwegian Business School (Norway), where he co-founded the Centre for Multisensory Marketing. Carlos received his Ph.D. in Experimental Psychology from Oxford University, after which he worked on a number of postdoctoral and consulting projects in Europe, Asia, and North and South America. His work is situated at the intersection between Psychology, Marketing, and Human-Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles. He wrote the book "Multisensory experiences: Where the senses meet technology" and edited the collection "Multisensory packaging: Designing new product experiences". Carlos has worked with a number of companies from around the world on topics such as multisensory experiences, food and drink, branding, and consumer research.
For more information, visit https://carlosvelasco.info/
LinkedIn: https://www.linkedin.com/in/velascop/
Twitter: Carlos Velasco (@velascop) / Twitter
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