Lee Frederiksen - Digital maturity

Lee Frederiksen is an award-winning business strategy expert and a pioneer of research-driven marketing, currently acting as the Managing Partner of the US marketing firm Hinge.

In this episode, we discuss the concept of digital maturity, breaking down what it means to be digitally mature and how that differs across businesses and industries. We explore the close connection between digital maturity and digital transformation, as well as the differences between B2C and B2B approaches. Like in many of our episodes, we also take a look at the key role of the people in reaching digital maturity and what trends are dominating here.


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