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Eric Holtzclaw - Making Sense of the Modern-Day Marketing Maze
Agile Digital Transformation
English - December 21, 2023 08:00 - 31 minutes - 21.5 MB - ★★★★★ - 5 ratingsTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Alex Chabot-Leclerc - Unlocking the potential of AI in R&D
Eric Holtzclaw is the founding partner and chief strategist of the full-service B2B marketing firm Liger.
In this episode, we explore the modern-day marketing maze and how to best navigate it. We focus particularly on content marketing; on the core values, mission and vision of a brand; and on the abundance of MarTech available, as well as the changes in job roles and in the skills required for these new roles.
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