Chris Heard - How sales software has created a biased approach to buying software

Agile Digital Transformation

English - July 04, 2024 04:00 - 17 minutes - 11.9 MB - ★★★★★ - 5 ratings
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Chris Heard is the CEO of Olive Technologies, providers of an AI powered platform that streamlines supply chain management software selection.

We have an interesting topic for you today, namely - how sales software inevitably entails a biased approach to buying software. We discuss the impact of the halo effect, and what we should do to empower users & customers in the right way.

Links & mentions:

linkedin.com/in/heardchris olive.app