The man behind PLG estates in Beverly Hills, Peter Lorimer had tremendous success as a record producer before coming to the US, working along sides some of the biggest recording artists of the 80's and 90's and having over 30 #1's in the Billboard Club Charts and another 25 around the world.

Now with a focus on real estate and over 150 agents under him, he shares how he is able to find individuality in his business to separate him from others.