#18 B2B Sales Basics: Understanding the Know, Like, Trust Strategy

B2B Sales & Entrepreneurship - Two Cents Worth

English - October 28, 2020 19:00 - 18 minutes - 13 MB
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Previous Episode: #17 Three Actionable Cold Calling Tips For Every Sales Professional

Next Episode: #19 What Its Like To Acquire A Business Right Before A Pandemic, Featuring Joel Allen

In this episode we go over one of the most basic, but also most impactful, B2B sales strategies around. We discuss what we call the "Know, Like, Trust" strategy.

This episode will brief you on the importance of implementing the "Know, Like, Trust" strategy with your cold prospecting and will give you a few action steps on how you can win in these categories with prospects who don't know who you are.

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