There's a good chance you won't end up doing anything because even the simple things will feel hard.

That's certainly a very common occurrence when agents are getting started with digital marketing.

Of course, you want everything to be perfect because things live forever on the internet.

But, you'll never have all the answers or be able to predict how your marketing conversation can change.

That's what I talk to Ryan Anderson, of Alliance Insurance, about a few areas he might be thinking too much about.