There's a good chance we're making it harder than it needs to be to get someone to pay for insurance.

It's this final step in the process that demands the most effort for something they shouldn't have to think twice about.

Because there really isn't a more pressing need to reduce friction than during the final financial exchange.

If we don't get serious about offering a payment experience consumers not only expect but demand, it might be too late.

That's what I talk to Todd Sorrell, of ePayPolicy, about how much money you might be wasting trying to collect it.

Connect with Todd:

ePayPolicy
LinkedIn