S4 E78 Taking customers from where they are to where they want to go with John Jantsch from Duct Tape Marketing
Agency Life
English - February 17, 2021 00:00 - 33 minutes - 23.2 MB - ★★★★★ - 22 ratingsBusiness digital agency inbound agency marketing agency inbound marketing agency digital marketing agency digital agency owner Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
John started his business 30 years ago after starting at an ad agency. The name Duct Tape Marketing derived from his desire to work with small business owners. He had an idea to create a systems approach to attract people to his business. We chat about:
How he started his careerAgencies should help businesses build marketing internally as an assetTaking customers from where they are to where they want to goAsking bigger questions in MarketingUsing your own expertise and local languageThe lessons learned from 2020 Creating great customer experiences Teaching people marketing strategiesFinding an industry you love and not just chasing moneyThe Ultimate marketing engineCustomer success stagesSimplify marketingDuct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
The Referral Engine: Teaching Your Business to Market Itself
The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business