A Team Sport Approach to Agency Marketing w/ Danielle Fauteaux
Agency Life
English - November 16, 2023 07:00 - 43 minutes - 30 MB - ★★★★★ - 22 ratingsBusiness digital agency inbound agency marketing agency inbound marketing agency digital marketing agency digital agency owner Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You probably heard recently on this show, from the dozens of agency owners & leaders we spoke to at INBOUND this year, that the number one place they'd invest extra budget dollars (if they magically had them tomorrow) was in marketing their own agency.
This begs 2 questions:
1) Why is this such a common answer?
2) What can you as an agency owner start doing to address this common need?
(because an extra $10,000/mo isn't likely showing up in your mailbox tomorrow)
In this week's episode, Danielle Fauteaux, with Momentum Marketing, share some tactical advice on how to answer that second question.
Danielle has run her own firm, and now specifically helps other agencies implement The Momentum Framework to build a repeatable revenue generation system.
In this conversation, Danielle shares:
How to involve your entire team in your agency's marketing with what she calls "structured volunteering"
How you could use a podcast for your agency as a strategic sales tactic
The surprising persona within your team that just might make for your next great salesperson
Resources mentioned in today’s conversation:
Connect with Danielle on LinkedIn
2023 Ad Agency New Business Report
How To Stop Overservicing Clients For Good (Agency Life Webinar)
Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.