41% Profit Margins With a Results-Only Comp Model w/ Courtney Tarrant

Agency Life

English - August 10, 2023 05:00 - 48 minutes - 33.6 MB - ★★★★★ - 22 ratings
Business digital agency inbound agency marketing agency inbound marketing agency digital marketing agency digital agency owner Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Creating a High-Support, High-Challenge Culture w/ Kyle Duford

Next Episode: The 4 P’s of Time-Tracking Your Team Won’t Hate w/ Deb Andrews

41% profit margins. Sounds good. Right?

That's exactly what one marketing agency has been able to drive with a results-oriented workplace & corresponding compensation model.

Courtney Tarrant, Owner & COO of The Ad Girls shares in today's episode that when they went away from this model for a short period, profit margins shrank closer to typical industry norms.

In this episode you'll hear from Courtney, how they structure a results-oriented workplace within their agency, how they've implemented a unique variable pay structure within this model and how to tell if this model is right for your agency.

Connect w/ Courtney on LinkedIn: https://www.linkedin.com/in/courtneytarrant/

Have a question about today's topic? Text it to us here!

Want to get more content to support your agency life?

Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.

This podcast is brought to you by Teamwork.com.