How to Healthily Scale an Agency Over 4x in Less Than a Year
Agency Journey
English - September 04, 2022 09:00 - 27 minutes - 25.3 MB - ★★★★★ - 27 ratingsMarketing Business Arts marketing agency digital marketing marketing agency inbound agency inbound consulting seo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Implementing ClickUp for a 200-person Agency with Lauren Makielski
Next Episode: 6 Keys To Agency Change Management with Andrew Dymski
The Email Marketers help eCommerce brands flourish through Email and SMS marketing.
Topics discussed in the episode:
Melanie's journey from traditional consulting to starting her own agency.The power of combining email and SMS to grow eCommerce brands.How Klaviyo empowers marketing teams to drive their email and SMS marketing efforts.Klaviyo vs. AttentiveHow Melanie structures her team, so they don't get overwhelmed during a hyper-growth stage.How The Email Marketers have grown 4.07x through referrals, events, social content, and SEO.LinkedIn content strategies to increase lead generation.Increasing friction in the discovery call process to minimize low-quality leads.How hiring an agency coach (Nick Eubanks) has helped Melanie.The Email Marketers plans to build a "well-oiled, German machine" by focusing heavily on process development and refinement.Creating a workplace people love to work by being proactive for clients and minimizing ad-hoc requests.Presenting Sponsor: ZenPilot
Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
The Email Marketers WebsiteMelanie Balkes LinkedInZenPilot WebsiteGray MacKenzie’s Linkedin