How to spend time on your own brand? - Marc Acton - Episode #29
Agencies That Build
English - November 29, 2021 11:37 - 1 hour - 57.7 MB - ★★★★★ - 2 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: A proposal should not be to convince, it should be to confirm - Michael Lavista - Episode #28
Next Episode: To Teach is to Learn- Michael Marsiglia - Episode #30
Founder, CEO, and Chief Strategist for Alpha/Echo Agency, is a boutique marketing firm that helps exceptional companies grow, launch, and build. Alpha/Echo Agency is a group of smartisans—an unagency, fighting the good fight against unawesome work.
Discussion Points:
What myth or bogus strategy do you want to bust? 1:39
What type of work agencies don't think that they can do for themselves? 4:19
How do you spend time on your own brand? 7:33 and 48:19
Tell us about how you got into this business. 28:16
What was the idea behind going after startups? How did that go? And where are you now? 30:00
How have things changed w/COVID? 37:25
How do you do your pricing with your customers? 41:30
What frustrates you the most with the clients? 49:52
What is one of the biggest mistakes that you've ever made? 54:40
What keeps you up at night? 58: 22
Takeaways
There are two ways to be a product based agency; one is to create your own product and the other is to have a revenue share or partner based model.
The problem with applying yourself to your own marketing is there's a farther distance between revenue generation.
If your efforts aren't tied to compensation, or employee success metrics, then they're going to fail miserably.
The success metrics are really tied to two things:
1: Manageable, achievable goals that you're setting for yourself.
2: The overall success of the company (in each budget).
The system is only as good as the execution. - Marc Acton
There's two things that make a system successful:
1: Are people actually looking at it like that's the value of the system?
2: If you make it punitive, you're almost assured of not having success.
The Great work would speak for itself.- Marc Acton
One of the tricks with clients is giving them two options, give them the one you like, and give them the one they asked for. - Jessie
Links
LinkedIn: https://www.linkedin.com/in/fastacton/
Company website: https://alphaechoagency.com/
Company LinkedIn: https://www.linkedin.com/company/alpha-echo-agency/
Largest independent RV magazine by Marc Acton: https://iheartrving.com/
Busted Myths:
Agencies can't work for themselves.