Finding Insights amid Information Overload - Ross Patrick - Agencies That Build #025

Ross Patrick is the Creative Director and Founder of XtraBold Agency. XtraBold is a digital marketing and strategy agency that helps brands create exceptional customer experiences, from branding and packaging to digital moments that connect with people on an emotional level.

Takeaways

Cultural references and knowledge are probably more important than book smarts to do the right thing for the client.
To make things work, you just have to be willing to trust and to take the failure which is a part of the process.
You need to be willing to be flexible and change, do your jobs differently, trust your instincts, your experience, and your willingness to take chances. And maybe fail a little bit, that's what's gonna get you through this.
Make sure you're clear, and that the team is transparent; transparent about who, what, where, when, and how.

Links:

LinkedIn - https://www.linkedin.com/in/rosspatrick/

Company website - https://xtrabold.agency/
Ross’s twitter - https://twitter.com/brandman3000

 

Busted Myths:

You have to be an expert to do things that you want to do.