How does culture influence business? If you want to know the answer to this, then our guest for this week may be the woman to listen to. In this episode of Off the Cuff, we learn more about Ana Karina Lázaro, a bag business owner based in Colombia.

Her journey started when she was fresh out of college and dreaming to go to China for so long. She ended up staying in the country for 8 years and her time there taught her a lot about culture—not just about a country’s culture but also the locals’ business culture. This inspired her to establish her own venture, finding purpose in helping indigenous communities in her hometown with her handwoven bag business.

Learn more about her journey and see how a country’s culture plays into how they do business, the ups and downs of working for different multinational and foreign countries from all over the world, and how experiences can shape an individual as an entrepreneur.