Why AI Matters to Marketing Attribution in Broadcast Advertising?

Adventures in AI - The Veritone Podcast

English - April 02, 2021 13:00 - 16 minutes - 11.1 MB - ★★★★★ - 3 ratings
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Next Episode: How an AI Enabled DAM Solution is Empowering the Sports Industry

In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.

We will cover:

Marketing attribution and what it means for both advertisers and publishersThe power of AI and how it solves a major challenge for broadcast stationsBold predictions in advertising and attribution

Guest: Paul Cramer - Veritone’s Managing Director of Broadcast Solutions

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