Manufacturing Talks Podcast – Shaping up to new realities
Adobe – Industry Talks
English - March 22, 2021 11:00 - 9 minutes - 6.25 MBTechnology Arts Visual Arts technology marketing manufacturing finance retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Adobe, CBS and Siemens in the podcast and hear about how to create great customer experiences in Manufacturing.
In B2B you previously grew your business by creating physical meetings and events enabling sales teams and customers to meet. In 2020 this has not been possible. The industry has had to find new ways to establish relationships. The industry has pivoted to new levels in order to create digital experiences for their customers. This transformation has required a new strategy, new processes, and new mindsets.
This podcast moderated by Mogens Bjerre, Professor CBS Copenhagen Business School is aimed at exploring the customer experience driven digital transformation journey. We will hear from Adobe’s Industry Leader Danny Dalton talking about the trends right now in Manufacturing and what challenges the industry is facing. We will hear from Siemens on how they adapted their customer event strategy to Covid-19, the challenges they had and how they pivoted to fully virtual events
Watch the full webinar:
https://www.adobe.com/uk/enterprise/events/webinars/manufacturing-talks.html