Finance Talks – Creating real-time customer experiences

Join journalist from ‘Millionærklubben’ Pernille Enggaard when she discusses how to drive personalisation at scale in the Financial Industry.

Pernille is joined by Nikolaj Bardram, Group Head of Web Analytics & Online Optimization at Nordea and Simon Murray, Finance Lead at Adobe

In the podcast Pernille will investigate how the pandemic has pushed a major shift from the in-service to the digital services such as mobile apps, virtual customer assistance, and a palette of analytics. We will discuss why physical and digital is no longer two separate channels working side by side to create a unique customer experience.

The podcast is a summary of the topics discussed at the Finance Talks webinar – that is now on demand for viewing: https://business.adobe.com/uk/resources/webinars/finance-talks-september.html