Digital Media Plague of Made-for-Advertising Sites
AdLingo
English - April 27, 2023 19:14 - 9 minutes - 10.4 MB - ★★★★★ - 1 ratingTechnology Business digital media ad ops ad tech dsp ssp ad server cpm social media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we're diving into the murky underbelly of the internet, where the insatiable hunger for ad dollars mated with the blissful ignorance of programmatic traders to give birth to a Frankenstein-like creature: Made-for-Advertising (MFA) websites.
These sites, designed to siphon off paid media dollars while sidelining quality content and user experience, are taking a hefty bite out of ad budgets and leaving advertisers with little to show for it.
According to Jounce Media, a staggering 12% of programmatic display ad budgets go to these MFA websites. (Go read this report, it is free!)
We're talking about billions of dollars funneled into the digital abyss, with no real return on investment. However, most advertisers think they are getting material ROI thanks to last-touch attribution models.
But fear not, fellow advertisers and media buyers, for we shall endeavor to shed light on this shadowy corner of the internet and arm ourselves against these digital parasites.
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