AdLingo
6 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 1 ratingAdLingo aims to explain both the complex and silly issues in the digital advertising industry. We believe that companies of all sizes are leaving a massive opportunity on the table by not taking full control of their marketing strategies, activations, and budgets and simply outsourcing it to third parties. Too many brands are using a marketing model designed 20 years ago and wonder why their returns are falling off a cliff.
Becoming a digital-first brand is not a line item on a P&L. It requires a ground-up overhaul of the marketing department that tosses out the existing playbook.
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www.adlingo.org
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Episodes
Digital Media Plague of Made-for-Advertising Sites
April 27, 2023 19:14 - 9 minutes - 10.4 MBToday we're diving into the murky underbelly of the internet, where the insatiable hunger for ad dollars mated with the blissful ignorance of programmatic traders to give birth to a Frankenstein-like creature: Made-for-Advertising (MFA) websites. These sites, designed to siphon off paid media dollars while sidelining quality content and user experience, are taking a hefty bite out of ad budgets and leaving advertisers with little to show for it. According to Jounce Media, a staggering 12% ...
Return to the Nevada Desert #CES2023
January 11, 2023 22:12 - 7 minutes - 8.74 MBIt was my first CES since 2019, and I was excited to be back. When planning my triumphant return to Las Vegas’ largest trade show, I did not know if it would still “be a thing” for the media business, but I registered anyway! Attendance beat expectations with 115,000 attendees. (The original prediction was closer to 100,000.) That’s down from 185,000 in 2019 when I last attended. It was delightful! Still busy and exciting, but not a complete mob scene. Advertising Biz + CES For well over ...
CTV: $20B Faith-based marketplace
October 05, 2022 11:25 - 6 minutes - 7.94 MBPerhaps never have we seen an advertising marketplace spring up with so little measurability. Yet there is a line of brands down the block desperate to spend. At the top, I firmly believe that 100% of television advertising will be addressable and delivered to viewers via internet pipes within ten years. There is zero chance that the current linear business model survives into the next decade. READ ARTICLE & NEWSLETTER: https://www.adlingo.org/p/ctv-20b-faith-based-marketplace However. T...
Podcasters buy their popularity
October 05, 2022 01:27 - 5 minutes - 6.16 MBMonths ago, a company called Deepsee published an exposé of a traffic and audience generation strategy called “reward traffic.” The piece was picked up by Bloomberg just this week. Their research alleges that companies like iHeart have been juicing their podcast rankings by purchasing “rewarded” downloads from an ad network called Jun Group. In Deepsee’s thoroughly documented report, they found multiple iHeart URLs used as creative and traffic landing pages such as: https://www.iheart.com/...
Google Million Dollar Goof, Accenture's Neutrality, Amazon OTT, and Twitch Daily Viewers
December 15, 2018 17:56 - 8 minutes - 11 MBGoogle’s Multimillion Dollar Oops. In an unfortunate goof, Google accidentally set a training campaign live on the network resulting in 45 minutes of a mysterious yellow ad being served across the web. The inventory eaten up by the fake ad amounted to well over $1 million in media cost. Adaptly got scooped up by Accenture in an interesting twist away from neutrality. The world’s largest business consultancies have historically been absent from the digital marketing ecosystem. In the last 18...
ITP, Busted Attribution, and FBI Ad Fraud
December 14, 2018 00:41 - 20 minutes - 28.8 MBApple has set out to protect the privacy of its Safari browser users by deploying a new piece of technology called ITP (Intelligent Tracking Protection). What’s the point? What’s the impact? Your attribution models are f’ed. How is no one paying attention to this? Ad fraud is back in the news…only this time…the feds are on the case! Help us! This is our very first episode. Your feedback is important. Tweet at us @Ad_lingo or visit our site at adlingo.org to get in touch. See acast.com/...