Toilet Talk: The Who Gives A Crap Story | #052

In this episode of Add To Cart, we are joined by Simon Griffiths, Co-founder and CEO of Who Gives A Crap, a direct to consumer toilet paper brand who have revolutionised the product, offering subscription, funky packaging and a certain cool factor. What’s more, they donate 50% of their profits to help build toilets in developing nations with a goal to make sure everyone in the world has access to proper sanitisation. During the chat, Simon covers how he came up with the idea for Who Gives A Crap in his bathroom in less than a minute, the challenges and growth that they saw during the great toilet paper shortage of 2020 and why he once sat on a toilet for 50 hours. 

Links from the episode:

Who Gives A Crap

Shebeen

Warby Parker

Bonobos

Signet (sponsored)

Shopify Plus’ Future of eCommerce Report and Webinar (sponsored)

Questions answered:

How did you end up sitting on a toilet for 50 hours?How did WGAC problem-solve the 2020 toilet paper crisis and keep customers happy?What are the key elements of a successful social impact business that people find most surprising?

                           

This episode was brought to you by…  

Signet

Shopify Plus

About your co-host: Simon Griffiths from Who Gives A Crap

Simon Griffiths is the CEO of Who Gives A Crap, the Aussie brand that sells good looking, forest friendly toilet paper, paper towels and tissues direct-to-consumer. Who Gives A Crap donates 50% of their profits to help build toilets for those in need. As much as Simon loves toilet paper, Simon started the business for it’s impact, with the company on a mission to improve access to hygiene, clean water and basic sanitation in developing countries. Since founding the company back in 2013, Who Gives A Crap has donated more than $8 million.

You can contact Simon at LinkedIn

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