The Psychology of Conversion: The Preezie Story | #058

In this episode of Add To Cart, we are joined by MIchael Tutek, Founder and CEO of Preezie. Michael actually had the idea for his business when he was a fifteen year old salesperson at The Good Guys. He held onto the concept and built it into what’s now known as Preezie - a guided conversion and discovery platform for online retailers. In today’s chat, he tells us the story of how his idea as a fifteen year old turned into a solution used by established retailers such as Baby Bunting, Lorna Jane, Luxury Escapes, Bevilles and Blue Bungalow. He also shares why they have a psychologist on the board who recommended slowing down the experience for customers to increase conversion rate and why he thinks the death of third party cookies will actually help real personalisation. 

Links from the episode:

Preezie

Guitar Centre

Mark Goddard

Curvys

Sportitude

Zapier

Klaviyo

Shopify & Jenny Craig (sponsored)

Signet & Little Cocoa (sponsored)

Questions answered:

What role does psychology play in understanding the online customer experience?What kind of data do you need to surface relevant results?How does Preezie increase conversion rates?

This episode was brought to you by…  

Shopify Plus

Signet

About your co-host: Michael Tutek from Preezie

Michael’s passion and LOVE is leading teams to build amazing technology and products that can revolutionise industries for the benefit of human progression. He completed an Electrical/ Electronic Engineering and Finance double degree at Swinburne University, Victoria. Since then he spent a few years in corporate sales and business development. Michael now embraces his passion for technology everyday as he works to build out the world’s first guided conversion platform, Preezie. 

You can contact Michael at LinkedIn

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