Selling Shit You Don’t Own: How Branded Marketplaces Are Big Business | #083

In this episode of Add To Cart, we are joined by Jason Wyatt, the Co-Founder and Managing Director of Marketplacer which, in his words, allows you to “sell shit that you don’t own”. Put another way, Marketplacer allows retailers to create marketplaces to dramatically expand the product range and serve every need of your customer. The platform currently powers 100 marketplaces in 10 countries across the world and connects about 25,000 businesses. In Australia, they are used by leading retailers including Woolworths, Surfstitch, Myer and Petstock and have recently got investment from Woolworths and Salesforce. They are currently focused on their US expansion as they aim to take over the retail world! But this isn’t his first parade!Jason also started Bike Exchange which is a leading online cycling marketplace in 10 countries and valued at $32m on the ASX. In today’s chat we cover the different types of marketplaces retailers can consider for growth, why marketplaces are a customer strategy - not a product strategy and why Jason starts his Melbourne mornings off with a surf. 

Links from the episode:

Marketplacer

Greg Roebuck

Fishbrain

Shane Delia

Sam Salter 

Time and Tide

Shopify & JB Hi Fi (sponsored)

Signet & Air Guitar Australia (sponsored)

Questions answered:

How did your idea for Marketplacer become a reality?If brands want to spin up a marketplace, what investment would you recommend they start with? How much technical work is involved? How do you see marketplaces evolving in the next 2-3 years? 

This episode was brought to you by…  Signet / Shopify Plus

About your co-host: Jason Wyatt from Marketplacer

Jason Wyatt is the Co-Founder and Executive Chairman of Marketplacer, global technology Platform as a Service (PaaS) company that builds successful and scalable online marketplaces. Combining the financial acumen of a Chartered Accountant with the flair of a seasoned inventor, Jason is one of Australia's most successful entrepreneurs and sought after leaders of high-performing team cultures. With Marketplacer, Jason has nurtured and grown a talented team of over 100 and counting; challenging the status quo of eCommerce in helping retailers, wholesalers and communities transform the way they engage, trade and transact online since 2016, and watching their businesses grow.

You can contact Jason at LinkedIn

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