Add To Cart’s Best Bits of 2023 | #368

2023 was a jam packed year of conversations packed with gold nuggets of wisdom to help our ecommerce businesses. In this special episode, we’re sharing the best bits of conversations from 2023 that have a special place in our hearts.  It’s an opportunity for you to hear a little bit of the gold you may have missed, all in one place.

Alice Williams from Ovira: The Most Followed Aussie Brand on Tik Tok | #276

Alice Williams is the founder of Ovira, a period pain relief device. In this chat you’ll hear all about how Alice built the brand and how her and the team got to 6m TikTok followers.

Eugene Cheng from Sneaker Laundry: World’s Wealthiest Shoe Shiner | #305

This episode is the first from Add to Cart’s co-host Jo Anne Hui MIller, who joined us in 2023.   Eugene Cheng is an ex-lawyer who’s now known as Australia’s wealthiest shoe shiner after founding Sneaker Laundry, which offers sneaker cleaning products as well as services, both online and in-store. Eugene shares how he sees the relationship between ecommerce and bricks and mortar and he gets into the detail of the radical re-brand he’s right in the middle of.

Laura Thompson and Sarah Sheridan from Clothing The Gaps: Mob At Heart | #337

Part of the Voice series we released ahead of the referendum back in October, in this chat, you’ll hear from Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. We hear about their battle with the American clothing giant Gap, how being receptive to an avalanche of DMs increased their sales and their take on how acknowledgements of country done right, can make all the difference.

Andrew Lipp from EQL: The Psychology of Hype Drops | #292

Andrew Lipp is the CEO and Co-Founder of EQL (that’s E-Q-L pronounced Equal). A former sneakerhead who felt the pain of missing out more than once and, with the help of two former Google colleagues, decided to create a solution.  EQL is an end-to-end platform built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch by facilitating site reliability, accurate payments, scam prevention and helping to ensure a level playing field for customers.  We get insights from Andrew on how to manage the chaotic conditions of an ecommerce hype drop and some of the crazy things that get sold in this way…bottled Cheeto dust anyone?

Thanks for tuning in this year! We’ll see you soon to kick off 2024.

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