The Adapter’s Advantage: Breakthrough Moments that Lead to Success artwork

Enablement's Role in Today's Buying Journey | Hannah Ajikawo

The Adapter’s Advantage: Breakthrough Moments that Lead to Success

English - March 18, 2024 14:10 - 6 minutes - 657 MB Video
Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Embracing the Future of Sales Enablement | Alycia Anderson
Next Episode: Generative AI and its Profound Impact on Sales and Technology | Sam Richter

In Episode 62 of The Adapter’s Advantage podcast Hannah Ajikawo, Founder of Revenue Funnel, shares her insights into fixing the broken B2B buying experience. Discover how sales enablement can help buyers and the challenges faced by high-growth organizations. Explore strategies for value creation and service-oriented selling, including the power of Digital Sales Rooms (DSRs).


Hannah created Revenue Funnel to push the boundaries of what’s possible and accepted in B2B organizations. She is obsessed with rethinking the ways organizations can continuously deliver value to their customers.


A Mum, a Go-to-market Strategy Consultant, and an experienced sales leader. Hannah recently led the EMEA business at Skaled, building out global onboarding, training, and enablement programs for high-growth organizations.