Creating Hype | Michael F. Schein
The Adapter’s Advantage: Breakthrough Moments that Lead to Success
English - April 26, 2022 12:19 - 36 minutes - 285 MB VideoBusiness Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.
His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill in 2021.
Show Notes:
https://www.linkedin.com/in/michaelfrancisschein/