What is your USP? What is a unique selling proposition? 

The first thing we need to do is to clarify that a unique value proposition is the same as a unique selling proposition. I prefer to use Unique Selling Proposition instead of Unique Value Proposition because including the word “selling” makes it easier to understand what we’re really trying to achieve. In the end, we need to figure out how to sell something. 

This is what we’re going to cover:

01:06 What is a unique selling proposition (or unique value proposition)? 

01:46 How to write a USP or UVP? 

05:23 Unique Selling Proposition example (UVP example) 

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