Ad Some Tech 008 - Reactive vs. Proactive Marketing

Ad Some Tech

English - March 09, 2016 06:53 - ★★★★★ - 2 ratings
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Previous Episode: Ad Some Tech 007 - Snapchat is the New Twitter

Next Episode: Episode 009 - Donald Trump, Taylor Swift, Beyonce, Kanye West, Kim Kardashian #marketing

On episode 008, we will be talking about the book, “Losing the Signal: The Untold Story of the Rise and Fall of Blackberry.” This book shows an interesting aspect to mistakes that Research in Motion (RIM) made in their marketing efforts. This has a great correlation with the topic of Reactive vs. Proactive Marketing.

Read the book! http://amzn.to/1R6J7B0

DIRECT AUDIO FILE DOWNLOAD

https://archive.org/download/AdSomeTech008/Ad%20Some%20Tech%20008.m4a