Ad Some Tech
9 episodes - English - Latest episode: over 8 years ago - ★★★★★ - 2 ratingsA Podcast from ErikMcNair.com about technology and it’s effects on modern advertising.
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Episodes
Episode 009 - Donald Trump, Taylor Swift, Beyonce, Kanye West, Kim Kardashian #marketing
March 18, 2016 01:53You don’t have to be like Donald Trump, Taylor Swift, Beyonce, Kanye West, or Kim Kardashian to be good at #marketing
Ad Some Tech 008 - Reactive vs. Proactive Marketing
March 09, 2016 06:53On episode 008, we will be talking about the book, “Losing the Signal: The Untold Story of the Rise and Fall of Blackberry.” This book shows an interesting aspect to mistakes that Research in Motion (RIM) made in their marketing efforts. This has a great correlation with the topic of Reactive vs. Proactive Marketing. Read the book! http://amzn.to/1R6J7B0 DIRECT AUDIO FILE DOWNLOAD https://archive.org/download/AdSomeTech008/Ad%20Some%20Tech%20008.m4a
Ad Some Tech 007 - Snapchat is the New Twitter
March 05, 2016 00:30In episode 007 of Ad Some Tech, we are talking about Snapchat and Twitter and their similarities. https://archive.org/download/AdSomeTech007SnapchatIsTheNewTwitter/Ad%20Some%20Tech%20007%20-%20Snapchat%20is%20the%20New%20Twitter.m4a
Ad Some Tech 006 - User Privacy in Ad...
February 25, 2016 01:59Ad Some Tech 006 - User Privacy in Ad Tech https://archive.org/download/AdSomeTech005UserPrivacyInAdTech/Ad%20Some%20Tech%20006%20-%20User%20Privacy%20in%20Ad%20Tech.m4a On this week’s episode of Ad Some Tech, we are talking about User Privacy in Advertising Technology. Are we doing the right things to safeguard consumer’s privacy and data. Listen in!
Ad Some Tech 005 - Minority Report Advertising is Lazy
February 17, 2016 11:59https://archive.org/download/AdSomeTech005MinorityReportAdvertisingIsLazy/Ad%20Some%20Tech%20005%20-%20Minority%20Report%20Advertising%20is%20Lazy.m4a In episode 005 of Ad Some Tech, we talk a bit about AT&T Data Patterns and how Ad Tech is trying to create the form of advertising that was in the movie Minority Report. Daniel and I then talk about how modern data-driven advertising is really lazy.
Ad Some Tech 004 - Windows for Work and Play?
February 10, 2016 11:26On this episode of Ad Some Tech, I have Daniel Troutman on as a special guest! We are discussing Microsoft Windows and the typical usage in the workplace and at home. Listen in for some great insight! I did a full blog post on Marketing to Windows Users that you should definitely check out! This will help you understand more of why it is important as a marketer or someone in ad tech to understand the typical US consumer’s computing experiences. Direct Audio File Download
Ad Some Tech 003 - Flavor of the Week Advertising
February 04, 2016 12:33On this week’s episode of Ad Some Tech, we are going to talk about something that I call, “Flavor of the Week Advertising.” This is a problem that many businesses, especially small businesses, suffer from and needs to be discussed. Here’s my list for the biggest offenders of “Flavor of the Week Advertising” Snapchat Advertising An article back in 2015 stated that brands were being pitched $750,000 a day to run an ad. Periscope Building an App Viral Marketing Native Advertising Reta...
Ad Some Tech 002 - Wife’s Life with iPhone
January 28, 2016 00:39This week’s episode of Ad Some Tech has a special guest! My wife, Natalie McNair, visits the podcast to discuss her experience with smartphones and dispels myths about ad usage. We also talk about the recent report regarding Google’s payment to Apple for being default search engine on iOS (and whether that matters). Direct Audio File Download https://archive.org/download/AdSomeTech002WifesLifeWithIPhoneWithGuestNatalieMcNair/Ad%20Some%20Tech%20002%20-%20Wife%27s%20Life%20with%20iPhone%20-%...
Ad Some Tech 001 - Netflix vs. NBC
January 21, 2016 01:17Show Notes: New York Times Article This is the first podcast of the show Ad Some Tech, a digital marketing and technology podcast. We discuss the relationship of how both digital marketing and technology affect each other. We discuss the current spat between Netflix’s Chief Content Officer, Ted Sarandos, and NBC Universal over viewership figures. Keep up with all sorts of relevant technology and digital marketing news over at my website, www.erikmcnair.com. Direct Audio File Download