Marketing On Tap artwork

The GPS Method: Phase 1 - Strategy

Marketing On Tap

English - December 01, 2020 04:00 - 18 minutes - 12.5 MB - ★★★★★ - 16 ratings
Marketing Business marketing advertising ads promotion facebook ads Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Trailer

There’s one thing you need to do first to ensure a healthy and successful marketing campaign before ever launching an ad or marketing effort - and that’s strategized.

I’ve worked with dozens of high-end clients and you would be surprised at how many of them didn’t do this step first, at least not properly. However, once on-boarding with The JW Agency, we’re hell-bent on zeroing on our client's marketing strategy before ever spending a dollar or sending an email.

In this episode, we’re diving into Phase 1 of the GPS Method which is all about Strategy. In this phase, we have three actionable steps to ensure we are attracting the right people, to the right offer, with the right strategy, that will inevitably allow us to reach our revenue goals. You’ll also walk away from this episode with simple formula’s so you can plan your launch in advance successfully. 

Take out your pen and paper, grab your coffee, and get ready to map out your strategy!

Share-worthy Quotes:

“Helping everyone means helping no one. Be very specific!”

“Knowing how you're taking them from point A to point B, is how you effectively funnel people from a cold prospect - someone who doesn't know you - to someone pulling out their credit card and becoming a buyer of yours.”

“We go through each of these steps with each client we onboard at the agency through our intake forms, and our strategy calls, and this ensures a healthy, and successful setup before we ever launched an ad or marketing effort.”

Connect with Jessica

Facebook Instagram YouTube

Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!