Marketing On Tap
46 episodes - English - Latest episode: 10 months ago - ★★★★★ - 16 ratingsWant an over-the-shoulder look at marketing and ad strategies that work NOW? Speed up the learning curve and get results faster in your business? That's exactly what you'll get when you tune into Marketing On Tap with your host, top-rated marketing expert and CEO, Jessica Walman. Get trending strategies, funnels, and ad campaigns broken down into easy-to-understand, actionable steps. Learn million-dollar ad strategies and campaigns that generate endless qualified leads while getting inspired, educated, and motivated to take action. Whether you're new in business or operate a profitable 7-figure empire - each episode will help you up-level by taking immediate action on strategies that will create the most impact today. Forget costly trial and error and instead, take the strategies you'll learn and implement them for fast and massive impact and growth.
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Episodes
How to Structure a Great Offer
June 29, 2023 09:00 - 18 minutes - 13 MBFor most of us, summer has officially started ☀️ And while others are frolicking under the sun, vacationing at the most relaxing getaways, and taking some well-deserved time off, this is the perfect time to: ✅ get your business on track ✅ prep your operations for incoming clients, or ✅ launch a new offer for a product or service This week, we dive deep into decoding the powerful structure of high-converting sales. And it all starts with a great offer! Learn how to structure offers to yi...
Do You Have To Grow Your Business To Be Successful?
June 20, 2023 09:00 - 11 minutes - 7.82 MB“If you aren’t growing your business, you’re dying.” 💀💀💀 I’m sure you’ve heard, if not this same exact quote, a dialogue more or less similar to this. So you think you SHOULD scale your business. Aim for higher revenue. Hit that next big target. Grow your business. 🎯 A little pressuring, isn’t it? It’s like an unending chase. And not everyone’s cut out for it. It’s not always what every person personally needs or wants. Here’s what you need to know: no matter what your number is—a six-f...
Create a 6-Month Marketing Plan in 5 Steps
June 15, 2023 03:00 - 17 minutes - 12.3 MBI know! It isn’t easy, right? Putting content on social media (that actually generates sales too) and making sure you’re consistent. It takes a lot of thinking 🤔 planning 🗓️ conceptualizing 💭 and actually DOING 💪🏻 the content before you put them out in the open, in social media where everyone can see it, and finally attract future customers to whatever your life-changing offer is. That’s why it’s always been an intimidating task. But fret not, my friends. I have the easiest, simplest 5 s...
Long-Form vs Short-Form Content
June 06, 2023 09:00 - 11 minutes - 8.12 MBWhich converts the BEST when marketing your business: long-form or short-form content? Option A: One form allows you to produce a well-researched, in-depth content that creates confidence in your audience with the kind of knowledge you share with them, making you look and sound more credible. Option B: This allows you to gap the short attention span your audience might have by only revealing the tiny, juicy, and digestible information in your content. So, which one is best to use in your...
Ads Only Agencies Are DEAD! Do This Instead.
May 30, 2023 09:00 - 18 minutes - 12.9 MBHere’s a fearless forecast: Ads-only agencies are DEAD! ☠️☠️ If you are an ads-only agency or someone who’s hired an agency to manage only your paid ads, I have bad news for you—this will NOT solve your lead & sales acquisition problem. Why? Because as I’ve said, time and time again, ads are only part of the marketing equation. If you don’t have your funnel, messaging, and follow-up dialed in, then ads WILL NOT work for you. So what to do instead? You need an entire marketing system em...
Webinar Not Converting? Try These 4 Levers of Conversion
May 23, 2023 09:00 - 14 minutes - 9.75 MBMost of my clients are using webinars as their client acquisition system. And for good reason—webinars, if done right, are an amazing way to create a relationship quickly with your ideal customer and turn them from lead to buyer in just one sitting. Who doesn’t want that?! But let’s be honest - creating a webinar that actually converts, and converts profitably enough to run paid ads to, is a struggle for most people. This is why my agency does a complete audit on our clients' webinars...
Seven Reasons Your Ads Aren’t Converting
May 16, 2023 09:00 - 14 minutes - 9.99 MBFacebook™ ads not converting? 🤒😔 Don’t worry, I’ve got you! After brainstorming with my expert media buyers on what they are seeing as the TOP reasons client campaigns don’t perform…we’ve narrowed it down to 7 reasons. Yes, 7. All of which come from years of experience working with clients and making sure their ads get them the outcome that they desire. And if you can 🔨nail down 🔨 all these 7 I can guarantee you’ll have better results from your ads 😉 🎧 Tune in to the latest episode of ...
What to Do if Facebook Ads Get Rejected
May 11, 2023 09:00 - 18 minutes - 12.5 MBError Message: Ad Not Approved ❌ You created what you think is AH-MAZING ad copy that you think will hit all the right spots to convert your audience to paying customers… ✅ well-written ✅ clear message ✅ hitting the right pain points and desires But Facebook decides to be a 🤡 and rejects your ad. Worse comes to worst, Facebook shuts down your account 😱😱😱 Definitely a scary scenario, one that I’ve encountered before. Don’t make the rookie mistake of just slapping up any copy without 1) ...
Six-Figure Live Launch Breakdown
May 02, 2023 09:00 - 16 minutes - 11.6 MBPlanning your next big launch? 💭 Great timing! You’re in the right place. I know launches could be scary and overwhelming. What if you fail? What if it doesn’t convert? What if it doesn’t reach your expectations? But fret not—I’m gonna trade with you some valuable lessons I’ve gotten from my experience working with our clients in the agency 😉 In this episode of Marketing on Tap, I’m gonna deep dive into the nitty gritty of launches—what worked and didn’t work, what mistakes you could av...
Emotion VS Data: How to Make Marketing Decisions
April 25, 2023 09:00 - 17 minutes - 11.7 MBI know this is all too common of a saying: listen to your gut. 👂 But let me complete that sentence for you—listen to your gut. Give attention to what your instincts tell you, while also looking at real, tangible data 👀 Really, there’s nothing wrong when we listen to our feelings. But there’s also no harm if you don’t jump right away to what your heart tells you but instead align what you feel to what’s logical and concrete. Our businesses are our babies, so there’s a tendency to be a bit...
How I Cut My Work Week by 40% in 5 Simple Steps
April 18, 2023 09:00 - 21 minutes - 14.6 MBSTOP wasting time spinning your wheels in business. You don’t need to be successful. I get it—you’re working round the 🕡 because you’re passionate about your business and you want nothing but success. I get stuck there too sometimes. But lately, I’ve realized 💬 ❌Working longer hours doesn’t equate to productivity ✅ I owe myself and my family time too ✅ There are ways I can work less without sacrificing the quality of my output So I became intentional in reducing my workload without sac...
How Best to Use SLO Funnels & Lead Magnets
April 11, 2023 09:00 - 18 minutes - 12.5 MBLead magnets, funnels, and ads - OH MY! We talk A LOT about them - I know. But it’s because they’re SO important... More than important - ESSENTIAL to growing your business. For some though, it may sound like jargon. That’s why today I’m taking a step back to define the terms, and pin down the reasons why you need to know what lead magnets are vs slow funnels and how to leverage them in your business. Because one thing’s for sure—you need these strategies to close sales and see real resu...
How Healthy is Your Funnel? Here’s How to Check.
April 04, 2023 09:00 - 28 minutes - 19.3 MB“I did everything the marketing gurus said to do and it STILL didn’t work! 😡” It sucks. I get it. I’ve been in the same boat, done the same things you have and dealt with the same results (or lack of results if I’m being honest!). You think, by doing everything they say you should do, your launch should go smoothly and the revenue should fly in, right?! Here’s the thing… the landing page, copy, creatives, product, offer… Those are all things you’re told to work on… but you’re missing one...
How DM Strategies are Changing EVERYTHING
March 28, 2023 09:00 - 15 minutes - 10.7 MBWho says DMs are just for friends catching up? 🎯 Fun fact: DMs are marketing gems! 🤳 We know communication is key—in life but more so in business. And in this age where everyone needs a strong online presence to stay relevant, sliding into your target market’s DMs is a good way to engage them. Remember: when you constantly message someone, Facebook, Instagram, and other social platforms see you as besties and prioritize showing your content more in their newsfeed organically. Ready to s...
Create Authority In Your Niche
March 21, 2023 09:00 - 20 minutes - 14.4 MBHow do you become an authority in your niche? That’s a million-dollar question every entrepreneur wants answered. But what does it even mean to be an authority in your niche? Does that mean you need to gain a gazillion followers? Does that mean you need to be super rich before you can become one? The answer is no and no. All you need to follow are these six actionable steps to gain the trust of your audience and show how credible you are in your field. Curious as to what these steps are?...
Behind-The-Scenes of a 10X ROAS Launch
March 14, 2023 09:00 - 19 minutes - 13.5 MBWhat can you do with $6? Apparently, A LOT! At the JW Agency, we can talk about client success stories all day long, but this one might be one of our favorites. So listen up and listen good! This week, we take a closer look at our client who had a legendary 10x ROAS on their $6 cost per lead or $4,800++ ad spend. How? Let’s find out. First, there’s the overall strategy. Then there’s the creatives and copy. And of course, don’t forget about the messaging! But the most important piece ye...
Top Funnels of 2023
March 07, 2023 10:00 - 15 minutes - 10.6 MB2023 is the year of action-ready funnels. As attention spans shorten, communication must prioritize getting straight to the point. NO sugar coating. NO fluff. It’s likely your audience understands what they need, so give ‘em a short, quick answer early or they’ll bounce and find someone who will. So… what about giant slide decks, long-winded webinars, or massively long-form copy to cold audiences? Is it worth the effort in hopes someone, somewhere will purchase something? Or does a lon...
Top Marketing Strategies of 2023
February 28, 2023 10:00 - 18 minutes - 13 MBAs fast as things move in the digital marketing world, if you don’t know these new 2023 marketing trends yet - your strategies are about to be obsolete. The truth is - ready or not - they’re HERE. In this episode, I’m sharing proven actionable advice and actual results we’ve seen running campaigns with these new marketing trends for our own clients. Get ready to understand the good, bad, and the ugly so you can leverage what’s working to 2X, 3X, or even 4X your business this year. You’ll ...
6-Step Video Script For High Engagement and Conversions
February 21, 2023 10:00 - 16 minutes - 11.5 MBVIDEO. IS. EVERYWHERE. As a coach, consultant, business owner, or entrepreneur you’re doing everything you can to boost your online presence. But something’s not working - your video content. In order to separate yourself from the crowd and connect with your dream clients or customers, you’ve gotta create video content that’s unique and high-impact. But HOW?! In this episode, you’ll learn six tips to creating videos that build an audience, increase authority, and convert to your offer...
Do THIS for Fool-Proof Successful Launches
February 14, 2023 10:00 - 16 minutes - 11.4 MBAs a business owner or entrepreneur, do you ever feel like having a successful launch is as rare as capturing a unicorn? Plus - not only is it rare, it takes A LOT of work! It’s gut-wrenching, nerve-wracking, and anxiety-inducing. But it doesn’t have to be! Launches could be fun. And they will be if you launch the JW Agency way! I’m back from a bit of a hiatus. We all need a break at some point to refresh us and keep us energized. And believe me, I am back, post-jumping out of an airpla...
Is It Normal to Have High Lead Costs for End of Year?
December 15, 2021 11:00 - 14 minutes - 10.3 MBStop panicking. I had to get that out first because if you’re an entrepreneur, you’re probably getting anxious about increasing lead costs this Q4. And I’m here to tell you it’s okay. Here’s why. It’s seasonal and you’re bound to experience bumps up and down both with your lead costs and with your sales. It’s relative to what funnel you’re running and what industry you’re in or what niche you’re targeting. And probably the most important reason why it’s okay: lead costs don’t matter if y...
Tips To Increase Your AOV
September 09, 2021 16:00 - 17 minutes - 12 MBAd costs are increasing, that’s a fact. So to continue to run ads profitably, there are two actions you can take. One is to continue working to get the lowest CPA possible. That’s a given and should always be a goal. However, when it’s not possible to get back to your insanely low CPA’s from 2019, then the next action is to increase your AOV (average order value). Increasing your AOV means you’ll be increasing the average dollar amount spent per paying customer. This will allow you to spe...
#1 Type of Video Ad Working Now
September 01, 2021 09:00 - 11 minutes - 8.14 MBCapturing people’s attention in the newsfeed is getting harder every day. What worked 6 months ago, doesn’t work today and what’s working today may not work 6 months from now. Therefore as marketing trends shift rapidly, it’s important to stay abreast of what’s trending and popular so that you can stay ahead of your competition and get the attention of your ideal client. One of the best ways to do that is through video, but not just any video, a certain kind of video. This type of video c...
5 Ways To Increase Challenge Show-Up Rates
July 14, 2021 09:00 - 15 minutes - 10.9 MBRunning a challenge is a great way to create a relationship with your audience in a short period of time, however, it’s only effective if they show up! Even after already investing a lot of time and effort into getting registrants for your challenger and making all the necessary preparations, one monumental question remains: will they show up? Thankfully, you have total control. In this episode, I’ll be giving you FIVE different easy-to-implement and effective ways to increase your challe...
2 Foolproof Ways To Reduce Ad Costs
July 07, 2021 10:00 - 16 minutes - 11.4 MBFacebook ad costs are rising, that’s a fact. For some, it’s making it almost impossible to be profitable. Thankfully at The JW Agency we’ve implemented strategies with our clients, keeping their accounts stable and profitable. In fact, we’ve been able to reduce ad costs for clients, even in these crazy times. In this episode I’m giving you 2 foolproof ways to decrease ad costs and stabilize your ads account - whether it’s on Facebook, YouTube, or Google! If you implement these 2 thing...
Locate Your Ideal Clients With Laser-Focused Targeting
February 15, 2021 18:00 - 17 minutes - 11.8 MBYou’ve heard of getting in-front of the right people at the right time with the right offer? Well, if you fail at step 1, getting in-front of the right people, then you’ve doomed your funnel and your campaigns from the start. In today’s episode I’m talking ALL about laser focusing on your ideal audience with your targeting. Best way to set it up? What kind of audiences should I use? What size should the audience be? Not only will proper targeting get in-front of the right people, it will u...
How To Create A Converting Lead Magnet
February 12, 2021 09:00 - 16 minutes - 11.3 MBGetting your audience off of Facebook and onto your email list should always be your ultimate goal. A simple yet powerful way to do this is through what is known as a lead magnet. Now, when you read the title of this episode, you probably thought lead magnets are super simple to create and there’s no need to do a whole episode about this topic. But the struggle is REAL for a lot of people. Creating a good lead magnet may come naturally to you. Heck, your lead magnet could be amazing! But i...
Ads Aren’t The Reason Your Funnel Doesn’t Work
February 08, 2021 09:00 - 14 minutes - 10.3 MBIt has been a crazy week! With the Apple iOS 14 update, we at the JW Agency have been combing through our client list to bring them up to speed. I gave a quick but meaty rundown about this recent update in the previous episode. Now, it’s easy to blame this recent update or even your ads for the lack of conversion and profitability in your business. It is frustrating, especially if you aren’t super tech-savvy or lack experience with Facebook Ads Manager, to begin with. BUT... if you take a ...
Apple’s iOS 14 Update & What You Need To Know & Do
January 28, 2021 09:00 - 15 minutes - 11 MBThe Apple iOS 14 privacy update is HUGE news for Facebook and has everyone up in arms about the effects this will have on their advertising. It’s essentially hindering our ability as entrepreneurs to deliver personalized ads, which has a lot of us questioning the future of Facebook paid ads. You may have questions like: How will this affect targeting? How will this affect retargeting? How will this affect lookalike audiences? How will this affect tracking? How will this affect attr...
How To Book Quality Application Forms
January 25, 2021 09:00 - 21 minutes - 14.9 MBIf you sell high ticket offers above the $2k price point, then booking qualified applicants is a must. Unfortunately, booking quality calls is a huge struggle for most. Most calls are non-ideal clients who are not pre-framed for the sale, not your ideal avatar, broke or don’t understand the importance of investing. This is difficult whether you are the one selling on the phone personally or you have a sales team. However, if you had the option to book 30 calls a week and have 3/4 of them ...
How To Book Quality Application Calls
January 25, 2021 09:00 - 21 minutes - 14.9 MBIf you sell high ticket offers above the $2k price point, then booking qualified applicants is a must. Unfortunately, booking quality calls is a huge struggle for most. Most calls are non-ideal clients who are not pre-framed for the sale, not your ideal avatar, broke or don’t understand the importance of investing. This is difficult whether you are the one selling on the phone personally or you have a sales team. However, if you had the option to book 30 calls a week and have 3/4 of them ...
Being Visible Without Being on Social Media
January 21, 2021 09:00 - 14 minutes - 10 MBIs it possible to create quality content without being online every day? Stepping away and taking a break from social media is important, not just for our mental health but our general wellbeing. A social media detox every once in a while allows us to prioritize ourselves and focus on other activities. But this may be a struggle for many business people since online visibility is crucial to building long-term momentum and growth. It allows us to connect with customers, increase brand awar...
Simplify Your Marketing
January 11, 2021 12:00 - 11 minutes - 7.73 MBAre you suffering from the dreaded condition known as multiple and overtly complex offers? Free offers like webinars, ebooks, challenges, and paid offers such as tiny $27 products, mid-ticket DIY programs, high ticket masterminds, and more? Are you testing a million things at one time instead of hyper focusing, which ultimately leads to your marketing efforts suffering? It’s time to start fresh so you can hit that high profit margin and that comes with one ultimate goal: simplify. In yo...
How To Know If You're Ready For Facebook Ads
January 07, 2021 12:00 - 12 minutes - 8.3 MBHaving the perfect ad formula is only half the battle. Knowing if you’re ready to roll out those scroll-stopping, click-worthy ads is vital to the success of your marketing. I get asked this question a lot, “Is my offer ready for ads?”, and it’s a fair question. Whether you’ve sold your offer organically, haven’t sold your offer at all, or sold it here and there in ads, I want you to stop and ask yourself if you’re really ready for ads. So before you waste another dollar on paid ads, I pu...
The Perfect Ad Formula
January 04, 2021 12:00 - 20 minutes - 14.2 MBCreating click-worthy ads is what we all aim for. Ads that attract our ideal clients, brings us qualified traffic to our funnel, and assists in generating sales with our products and offerings. However, creating an ad that slows the scroll and generates the click can be difficult. This is where the majority of people struggle. If you can’t create an ad that truly resonates your message, attracts your ideal client and stands out from the masses - then it’s doomed. That’s why at The JW Agen...
5 Lessons Learned in 2020
December 28, 2020 12:00 - 17 minutes - 12.4 MBWe can’t truly welcome 2021 without looking back at the year that was. 2020 was massively polarizing as it has been difficult for most people yet surprisingly rewarding in some aspects for others. Depending on what industry and niche your business is in, 2020 has hit us each differently. Whatever the case may be, there are experiences to be valued and lessons to be learned as we reflect on the past year. We can grow stronger and wiser by revisiting both our mistakes and successes, defeats ...
Map Out Your 2021 Strategy
December 24, 2020 05:00 - 12 minutes - 8.89 MBTo say that 2020 has been a challenging year is a HUGE understatement. And so I know that everyone - myself included - is itching to plan for 2021 and see what the coming year has in store for us. Instead of guessing, hoping, or wishing that you meet your 2021 revenue and profitability goals, start 2021 fully prepared so you can hit your goals with ease & confidence. That means no more spending $100 here or $300 there and crossing your fingers that you get enough people registered for your...
Part 2: Is your Offer or Ads the Issue?
December 21, 2020 06:00 - 13 minutes - 9.32 MBAre you at the point where you’re starting to doubt your offer because your ads aren’t converting or creating that necessary impact in your business that you’ve been expecting? Welcome to the second installment of this two-part mini-series where we’re diagnosing which of these two aren’t really working out: is your offer or your ads the real issue? In the last episode, we dissected if your offer was the culprit to a non-profitable funnel. In this episode I want you to be able to diagnose i...
Part 1: Is your Offer or Ads the Issue?
December 17, 2020 06:00 - 15 minutes - 10.6 MBYou’ve cemented your offer. You’ve tweaked your messaging according to how you think your market will respond. And you’ve engineered your ad spend to match your offer. And yet, you still aren’t converting. You need to diagnose the problem - and fast! Because if you don’t, before you know it, you’ve already put x amount of dollars on your campaign - one that’s not really getting any positive, effective response from your audience or target market. So how can you determine if the issue is w...
The GPS Method: Phase 5 - Optimize and Scale
December 14, 2020 10:00 - 13 minutes - 9.43 MBWhat’s the essence of your business if you don’t intend for it to grow in size and profit? Intimidating as it may seem, it’s a fair question to ask yourself as a business owner, whether you’re a coach/consultant, selling physical products, service-based business, or a local mom-and-pop shop. It doesn’t matter if you’re just starting out or looking to bring your business to another level, growing your business should be the ultimate goal. The 5th and last phase of the GPS Method is all abou...
The GPS Method: Phase 4 - Close
December 10, 2020 08:00 - 14 minutes - 10.1 MBWe’re almost at the finish line - or in this case, the bottom of the funnel. Phase 4 of the GPS method is all about closing. As with any sales process, closing the sale is the most gut-wrenching, nerve-wracking, and in extreme circumstances, even vomit-inducing. I kid you not, this is a thing. But it doesn’t have to be that way! Closing the sale can be one of the most exciting and enjoyable phases of the business. And if you’re like me and you love the thrill of the chase or going for the ...
The GPS Method: Phase 3 - Convert
December 09, 2020 04:00 - 15 minutes - 10.9 MBIt’s Phase 3 of the GPS Method, the Convert phase which is the lead generation phase. Everyone should be doing lead generation as part of their marketing strategy. Why? Well, the more leads you generate, the more you can nurture them through email and create more buyers. Plus, this is where you will spend the bulk of your budget, so getting this right is crucial and continuing to improve lead generation for your business is crucial to the success of your marketing efforts and overall campa...
The GPS Method: Phase 2 - Connect
December 03, 2020 12:00 - 15 minutes - 10.7 MBWe’re digging deep in this episode as we talk about Phase 2, which is Connect. This is the phase of the GPS Method where you truly create a bond and connection with your audience. Truth time: you can actually build an audience of ideal clients from scratch at a very inexpensive cost! You heard that right - you don’t have to break the bank to connect with your audience. What I’m about to share with you will bring you consistently profitable months when done correctly. And believe me when I...
The GPS Method: Phase 1 - Strategy
December 01, 2020 04:00 - 18 minutes - 12.5 MBThere’s one thing you need to do first to ensure a healthy and successful marketing campaign before ever launching an ad or marketing effort - and that’s strategized. I’ve worked with dozens of high-end clients and you would be surprised at how many of them didn’t do this step first, at least not properly. However, once on-boarding with The JW Agency, we’re hell-bent on zeroing on our client's marketing strategy before ever spending a dollar or sending an email. In this episode, we’re divi...
The GPS Method - Predictable & Profitable Marketing
December 01, 2020 04:00 - 15 minutes - 11 MBThe hard truth; when it comes to your marketing and ad spend it’s all about testing. We can’t really know for sure what will work and what won’t. There’s no magic bullet, and it’s a mistake to think that there’s one strategy to rule them all, one strategy that will work for every single person. And when you get to that point of knowing what is and isn’t working, you’re one step closer to nailing that winning strategy, helping you cut the time it takes to reach your goals. In this episode, ...
Trailer
November 19, 2020 09:00 - 1 minute - 1.16 MBConnect with Jessica Facebook Instagram YouTube Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts. Want to write a review on Apple Podcast? We’d love to know what you think about the show!