AMP156: Ditch "Corporatespeak" Nonsense And Write Compelling Copy With Nick Usborne From Conversational Copywriting

Go to the homepage of your company’s Website, and read the copy aloud. How does it sound? Like a pushy salesperson? Cute and clever, but unclear? Why not sound like yourself? Avoid corporate speak copywriting that almost no one understands. 

Today’s guest is Nick Usborne, a conversational copywriting mastermind with 40 years of experience. Conversational copywriting is clear, concise, and converts customers.

Some of the highlights of the show include:

What is conversational copywriting? Social and conversational copy that engages with an audience; write the way you talk  Conversational vs. Corporate Copywriting: Clear and compelling copy with a human voice matters Old School vs. Online Voice: Let go of marketing speak to create realistic, unique, and transparent voice and language  Conversational Copywriting Traits: Start with a couple short, simple sentences; remove the fluff Corporate copywriting is defensive, while conversational copy is disarming Mirror and Reflect Customers’ Words: Use their language, not yours as a clever copywriter; creativity can get in the way of copy  

Links:

Nick Usborne Nick Usborne’s Conversational Copywriting Blog Nick Usborne's special offer for AMP listeners David Ogilvy Avengers: Endgame CoSchedule Transforms Modern Marketing Email your suggestions for topics and guests for future AMP episodes.