Actionable Marketing Podcast
225 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 118 ratingsYou're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.
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Episodes
[Best of Season] AMP075: Getting 10x Results From Your Content With Garrett Moon Of CoSchedule
April 19, 2022 10:00 - 31 minutes - 29.3 MBCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Content marketing is a highly competitive space. Every single day, nearly 60 million blog posts are published and five billion YouTube videos are watched. Are you alway...
[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome
April 12, 2022 10:00 - 36 minutes - 33.7 MBCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you posit...
[Best of Season] AMP071: How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs
April 05, 2022 10:00 - 26 minutes - 24.6 MBCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the e...
[Best of Season] AMP085: How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal
March 29, 2022 10:00 - 29 minutes - 28.2 MBCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you rea...
[Best of Season] AMP 082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlink.io
March 22, 2022 10:00 - 24 minutes - 23.2 MBCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. These days, you need to create both a great Website and great content to rank on Google. Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, a...
[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers
March 15, 2022 11:00 - 29 minutes - 27.9 MBCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. How much attention do you pay to keywords in your content? For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts hum...
[Best of Season] AMP 056: How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDork
March 08, 2022 11:00 - 21 minutes - 20.3 MBCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Our conversation is going to help you set better go...
[Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro
March 01, 2022 11:00 - 31 minutes - 29.3 MBCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this info...
[Best of Season] AMP 080: How To Use Conversion Psychology To Get Better Results With Joanna Wiebe From Copyhackers
February 22, 2022 11:00CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Copywriting can happen anywhere - from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their busine...
[Best of Season] AMP 144: This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoSchedule
February 15, 2022 11:00 - 36 minutes - 34.3 MBCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. CoSchedule’s blog and content engine generate more than 1 million views and 20,000 leads every month. How do we do it? Listen and learn. Today’s guest is Leah DeKrey,...
AMP 272: The Content Planning Blueprint You Need for Success With Vassilena Valchanova
February 01, 2022 11:00 - 26 minutes - 25.1 MBWhen it comes to content marketing, failing to plan is planning to fail. Why do some marketers struggle with content planning? It isn’t easy nor is it always properly valued. Sometimes, content planning gets overlooked. Today’s guest is Vassilena Valchanova, a digital strategist, trainer, speaker, and blogger. She talks about why it is important to plan content consistently with a repeatable and effective framework by sharing her blueprint for content planning. Some of the highlights o...
AMP 271: How Can Marketers Win at Content Distribution in 2022 With Sarah Colley
January 25, 2022 11:00 - 47 minutes - 44.6 MBContent distribution is important, but most marketers struggle to understand how to distribute content effectively and efficiently. They create, publish, and push content out only to move onto the next piece before promoting and distributing the last one. Today’s guest is Sarah Colley, a content marketer. She shares how to get started with distributing content or improve your current content distribution practice. It's time to start making distribution a real part of content strategy fro...
AMP 270: The Top SEO Trends That SaaS Marketers Need to Know About in 2022 With Georgios Chasiotis From MINUTTIA
January 18, 2022 11:00 - 37 minutes - 35 MBThe landscape for search engine optimization (SEO) changes constantly, so staying on top of trends is extremely important but not always easy for sustained success. Today’s guest is Georgios Chasiotis, Managing Director of MINUTTIA, about what to focus on with SEO in 2022. He shares insight into what SEO tactics should be used or are overused, especially when it comes to software as a service (SaaS). Some of the highlights of the show include: Past, Present, and Future: SEO and SaaS m...
AMP 269: Understanding the HERO System to Create Better Video Ads With Matt Johnston
January 11, 2022 11:00 - 36 minutes - 34 MBWhen was the last time you saw an awesome online or social video ad? Did it impress you so much that you thought about buying the product or recommend it to someone? These days, a list of truly memorable video ads are few and far between. Today’s guest is Matt Johnston with Guide Social, an agency that creates ads for all kinds of brands and products. Using and understanding the HERO System makes for memorable video ads that resonate. Some of the highlights of the show include: Comm...
AMP 268: The Art of Generating More Customer Reviews With Denise Blasevick From The S3 Agency
January 04, 2022 11:00 - 29 minutes - 27.9 MBWho do you believe more? A marketer, your best friend, or complete stranger who bought your product or service and offers an honest opinion? Good or bad—what customers say matters. Today’s guest is Denise Blasevick from The S3 Agency. Denise explains how to generate more positive reviews and how to handle negative reviews (or if you should deal with them at all). Some of the highlights of the show include: 4- vs. 5-Star Reviews: Set expectations to humanize real customers’ opinions ...
AMP 267: How to Productize Consulting Services and Differentiate Yourself in a Crowded Market With Max Traylor
December 28, 2021 11:00 - 29 minutes - 27.3 MBMarket consultants sometimes struggle to consistently meet expectations. Maybe it’s because they offer too many services in too many areas of expertise. The lack of focus leads to less differentiation in the crowded market and inability to set premium prices. Today’s guest is Max Traylor, author of the Agency Survival Guide. Max talks about how consultants and agencies can avoid pitfalls by productizing their services. Get paid on perceived value. Some of the highlights of the show i...
AMP 266: How to Fix Invoicing Issues and Get Freelance Writers Paid on Time With Matt Saincome From OutVoice
December 21, 2021 11:00 - 51 minutes - 47.8 MBFreelance writers know that getting paid can be difficult, and managers of freelance writers know why processing those payments is difficult to get paid on time or at all. Some companies don’t have simple invoicing systems or solutions for fixing what’s wrong with their invoicing processes. Today’s guest is Matt Saincome, Co-Founder and CEO of OutVoice and The Hard Times. OutVoice is a freelancer/writer invoicing platform that pays them with one click. Matt explains how to fix invoicing is...
AMP 265 - How to Use YouTube to Drive Real Business Growth with Adrian Lurie From Dragonfruit Media
December 14, 2021 11:00 - 29 minutes - 27.3 MBDoes your business have a presence on YouTube? Maybe it does not show much value or potential for it. YouTube may not be the best fit for the products and services that your business sells. How can you create content on YouTube to not miss opportunities to reach potential customers? Today’s guest is Adrian Lurie from Dragonfruit Media, a video marketing agency that specializes in working with businesses and creators specifically on YouTube. He explains why your business should be on YouTu...
AMP 264: How to Apply the Content Fuel Framework and Never Run Out of Ideas With Melanie Deziel
December 07, 2021 11:00 - 25 minutes - 24.3 MBMarketers are creative people that tend to have a lot of ideas. So why is coming up with ideas when content creators, marketers, and problem solvers need them most is so difficult? There are a lot of reasons, but also a lot of simple solutions. Today’s guest is Melanie Deziel, Director of Content at Foundation Inc. and author of The Content Fuel Framework. Melanie breaks down flawed assumptions about creativity in content and marketing and shares practical tips and processes to replace th...
AMP 263: How to Hack Consumer Behavior Using ZMOT (Zero Moment of Truth) With Paul Mackiewicz
November 30, 2021 11:00 - 46 minutes - 43.5 MBIn 2011, Google introduced the term, Zero Moment of Truth (ZMOT), also known as the moment that a consumer decides to research a product or service online before they enter a store or contact a business. A lot has changed since Google conducted that research and published the ZMOT ebook. Now, it’s normal behavior and what consumers do online before deciding to make a purchase. Today’s guest is Paul Mackiewicz, CEO and Founder of #Smart Marketing. He talks about how to hack consumer behavi...
AMP 262: Breaking the Sales and Marketing Mold Using Interactive Content With Isabelle Papoulias From Mediafly
November 23, 2021 11:00 - 35 minutes - 33.1 MBWhat is and constitutes interactive content that resonates? Is interactive content part of your business strategy? It’s not something that every brand does, but it represents a way that content and sales enablement has been done in the past to create experiences that better serve potential customers than static content. Today’s guest is Isabelle Papoulias, CMO/Vice President of Marketing at Mediafly, where she oversees all of Mediafly's marketing efforts and works with its sales and busine...
AMP 261: Why Marketers Need to Invest More in Online Reputation Management Right Now With Dave Lehman From Birdeye
November 16, 2021 11:00 - 29 minutes - 28 MBWhen customers leave negative reviews or complain about a brand or business on the internet, they just want to be heard, express their frustration, and want some sort of resolution. Businesses that take the time to reach out to unsatisfied customers can make things right. But how can they do that consistently and at scale? Today’s guest is Dave Lehman, President and COO at Birdeye, a platform that allows local businesses to collect reviews, run surveys, and get referrals to better engage ...
AMP 260: What Service-Based Marketers Need to Know About Reputation Management Right Now With Michael Buzinski From Buzzworthy Integrated Marketing
November 09, 2021 11:00 - 49 minutes - 46.1 MBWhat do people say and think about your brand online? It carries much more weight with potential customers than your own marketing messaging. Always responding to negative comments and reviews are opportunities for service-based marketers to turn haters and detractors back into customers and brand loyalists. Today’s guest is Michael Buzinski from Buzzworthy Integrated Marketing. He talks about why reputation management matters and how to make it right. The shortcut to good reputation manag...
AMP 259: How to Set Aggressive Marketing Growth Goals You Can Actually Achieve with Darrell Amy
November 02, 2021 10:00 - 54 minutes - 51.1 MBSetting aggressive marketing growth goals can be intimidating. Some marketers set the bar too low and try to achieve goals that seem impressive but decline year after year. Marketers want to help their organizations succeed but also set accurate expectations for stakeholders. Today’s guest is Darrell Amy, author of Revenue Growth Engine. He talks about how marketers can easily set, accelerate, and achieve ambitious and aggressive marketing growth goals to succeed. Some of the highlig...
AMP 258: How Content Marketing and Product Marketing Teams Can Work Together to Achieve Incredible Results With Yaag Ganesh From Avoma
October 26, 2021 10:00 - 22 minutes - 21.6 MBHow can content marketing and product marketing teams have different goals and responsibilities, but still work together to achieve incredible results and help their companies grow? Today’s guest is Yaag Ganesh from Avoma, a leading management, collaboration, and AI assistant platform. Yaag talks about how content and product marketing teams can best collaborate and work together toward shared objectives to drive top performance. Some of the highlights of the show include: Roles and...
AMP 257: What Content Marketers Can Learn From Journalists With Ben Worthen From Message Lab
October 19, 2021 10:00 - 28 minutes - 26.5 MBGreat content marketing can come from great storytelling. Who better to tell great stories than journalists? Marketers can learn from journalists how to create content that resonates with people through the power of storytelling. Today’s guest is Ben Worthen, CEO of Message Lab, which combines journalism, data, and design to help organizations create content that resonates with real people. Ben discusses valuable insights for anyone interested in creating content that matters by combining...
AMP 256: How to Develop Successful Product Marketing Workflows and Processes With Sergey Sundukovskiy From SalesMsg
October 12, 2021 10:00 - 23 minutes - 22.1 MBGreat work starts with great workflows. How do the best product marketing teams structure their workflows? Today’s guest is Sergey Sundukovskiy, Co-Founder, CTO, and Chief Product Officer (CPO) at Salesmsg. Sergey talks about how to develop successful product marketing workflows and processes. Some of the highlights of the show include: Why product marketers should document, structure defined workflows/processes SalesMsg: How company views product marketing and management all tog...
AMP 255: How to Write SaaS Onboarding Emails That Users Love With Samar Owais
October 05, 2021 10:00 - 25 minutes - 24.3 MBFor SaaS companies, onboarding emails help establish long-term relationships with customers to understand and effectively use software tools. Yet, onboarding processes and email copy are often overlooked. The best way to learn what customers need is to talk to them. Today’s guest is Samar Owais, SaaS and eCommerce email expert. She talks about everything you need to know to make onboarding emails an effective part of your customer acquisition and retention strategy. Samar’s advice on how ...
AMP 254: How Marketers Can Know They’re On the Right Path With Carolyn Lowe From ROI Swift
September 28, 2021 10:00 - 28 minutes - 26.5 MBMarketers struggle with the fear of focusing on the right things and doing things the wrong way. However, there are ways to use, gather, and apply data to get on the right path to generate a return. Today’s guest is Carolyn Lowe, Founder and CEO at ROI Swift and author of Business Growth Do’s and Absolute Don’ts. Carolyn talks about how to use the right data to make the right decisions. Some of the highlights of the show include: Paid Platforms: Amazon, Facebook make a profit and a...
AMP 253: What Marketers Need to Know About Gender Equity in the Workplace With Ashley McManus From Smart Eye
September 21, 2021 10:00 - 42 minutes - 39.4 MBWhat do marketing leaders and teams need to know about gender equity in the workplace? Make it a priority to be a great communicator, highly effective, and flexible to drive change. Today’s guest is Ashley McManus, Senior Director of Global Marketing at Smart Eye. She is a tech startup marketing leader with extensive expertise in inbound marketing. Her thoughtful branding and organized approach to execution resulted in acquiring the tech startup, Affectiva. Ashley is able to break down c...
AMP 252: How to Take the Guesswork Out of Marketing With Skyler Reeves From Ardent Growth
September 14, 2021 10:00 - 28 minutes - 27.1 MBIt’s smart to organize content when you have a core piece of pillar content linked to several smaller pieces covering sub-topics around your main topic. Also, it’s about knowing what to include in a topic cluster and how to organize information within a hub-and-spoke content model. Today’s guest is Skyler Reeves from Ardent Growth, a content intelligence consultancy. Building out topic clusters can be expensive, especially when mistakes are made. How much time and resources does it take to...
AMP 251: Why Successful CMOs Need to Be Smart Business Strategists With Mark Donnigan
September 07, 2021 10:00 - 55 minutes - 51.3 MBChief marketing officers (CMOs) typically only stay with a company for only 24-25 months. That type of turnover at the top level of marketing departments is not good for marketers in leadership roles or with leadership aspirations. Today’s guest is Mark Donnigan, a marketing consultant. He talks about why CMOs need to think more like business strategists to better connect where marketing fits into the big picture within your organization rather than thinking about marketing as a set of t...
AMP 250: Why the CMO and CIO Relationship Matters for Marketing Success With Theresa O’Neil From Zylo
August 31, 2021 10:00 - 23 minutes - 22.3 MBHow well do most CMOs know their CIO or IT director? Not as well as they should. It’s important for marketers to build strong relationships with their technical teams to achieve marketing success. Today’s guest is Theresa O’Neil, CMO of Zylo, a SaaS management platform. She talks about what and why CMOs and marketing leaders need to navigate side by side with IT to get the most from their technology, to make sure they're not bleeding their martech stack budget, and to ensure that they're c...
AMP 249: Demystifying Marketing Automation and Making It Work for You With Jeremiah Utecht From CoSchedule
August 24, 2021 10:00 - 36 minutes - 34.6 MBWhat does email automation look like, how does it work, and what are its benefits? Discover how to grow, scale, and mature by owning and not making the same mistakes. Today’s guest is Jeremiah Utecht, Lead on Marketing Automation and Business Intelligence at CoSchedule. He takes the mystery out of marketing automation and makes it work. Some of the highlights of the show include: Jeremiah’s Role: Build, maintain, and refine CoSchedule’s email marketing CoSchedule’s Mission: Send t...
AMP 248: Leveraging the Power of Content Partnerships to Launch a New Business With Brett McGrath From The Juice
August 17, 2021 10:00 - 35 minutes - 33.4 MBDo you create great content for an awesome business but still find it challenging to be found on the internet? Building relationships with the right partners can build your audience by getting in front of the audiences of others. Today’s guest is Brett McGrath, Vice President of Marketing at The Juice, a content distribution platform for B2B content. It’s like Spotify, but for business content. Brett shares how to develop content partnerships to launch ambitious new companies. Some o...
AMP 247: How to Clearly Communicate the Value of SEO and Get Executive Buy-In to Make Major Breakthroughs With Eli Schwartz
August 10, 2021 10:00 - 35 minutes - 32.9 MBMarketers understand the value of search engine optimization (SEO), but they need to clearly communicate why it matters to get buy-in from executives, stakeholders, and clients. Today’s guest is Eli Schwartz, a consultant and growth advisor. Also, he is the author of Product-Led SEO, a new book that describes how to communicate the value of SEO and think strategically and philosophically about SEO to be successful. Some of the highlights of the show include: What motivated Eli to wr...
AMP 246: How to Kill Assumptions and Make Marketing Predictable With John Readman From BOSCO
August 03, 2021 10:00 - 42 minutes - 39.7 MBToo much marketing is based on guesses not backed by data. Paid tactics, like pay-per-click (PPC) and social media advertising, can burn through your budget when guesses are wrong. How can you use data to make marketing more predictable to forecast performance and adjust to shifts in trends to increase your ROI? Today’s guest is John Readman from BOSCO, a digital analytics and predictive modeling platform for retailers and eCommerce companies. He discusses what it takes for predictable mar...
AMP 245: Developing Editorial Workflows and Content Creation Processes That Make Awesome Content Possible With Justin Zimmerman From Salesmsg
July 27, 2021 10:00 - 40 minutes - 38.1 MBGreat content doesn't happen by accident. It's usually a byproduct of refined processes that help teams work together efficiently and effectively. However, planning editorial workflows and implementing content creation processes can be challenging. Today’s guest is Justin Zimmerman from Salesmsg. Justin talks about how marketing teams can develop and implement editorial workflows and content creation processes to create better content. Some of the highlights of the show include: Cre...
AMP 244: Unlocking the Power of Personal Video With David Jay From Warm Welcome
July 20, 2021 10:00 - 32 minutes - 30.8 MBDo you believe in the power of personal video in video outreach or do you remain skeptical? If a pitch for something isn’t interesting on its own, how will a video that takes longer to watch than reading a simple email grab your attention and sway your opinion? Today’s guest is David Jay, founder of Warm Welcome, a personal video platform. Discover the value of video, how video can be used, and its full potential by making business communication that scales and creates personal conversatio...
AMP 243: How to Grow Faster By Focusing on the Right People With Matt Johnson, Author of MicroFamous
July 13, 2021 10:00 - 30 minutes - 29 MBAudience growth - whether in the context of social media followers, email list, podcast listeners, or YouTube subscribers - whatever the case may be, it's easy to believe that more is always better. Today’s guest is Matt Johnson, author of MicroFamous: Become Famously Influential to the Right People. Also, Matt is the founder of a podcast PR agency, Pursuing Results, and host of the MicroFamous podcast. He talks about how to be micro-famous with the right people and learn to grow as an inf...
AMP 242: Podcast Content Repurposing Mistakes to Avoid (and How to Repurpose the Right Way) With Holly Pels From Casted
July 06, 2021 10:00 - 25 minutes - 24.4 MBIf you have a podcast, are you repurposing your content assets across other channels and formats? If not, then you are missing out on opportunities to reach potential listeners and customers. Today’s guest is Holly Pels, Vice President of Marketing at Casted – a podcast platform for B2B marketers. Holly talks about how and why marketers should turn their podcast into a content creation engine to drive return on investment (ROI). Some of the highlights of the show include: How and w...
AMP 241: How to Make Maximum Impact With Minimal Budget Through The Power of Press Releases With Mickie Kennedy From eReleases
June 29, 2021 10:00 - 37 minutes - 34.9 MBOld school press releases never get much hype. Usually, they are not interesting to write or read. Smart marketers and PR professionals know that well-written press releases are crucial to land press coverage and influencer relationships that build brand awareness and establish companies as the authority in their niche. Today’s guest is Mickie Kennedy from eReleases, a press release distribution company. Mickie discusses how to get press releases right to get coverage from even the biggest...
AMP 240: Why Marketers Need to Prioritize Content Quality Over Content Quantity Right Now With Gaetano DiNardi From Nextiva
June 22, 2021 10:00 - 50 minutes - 46.6 MBBrands are churning out more content now than ever before. Even though companies are paying more money to create more content to compete in a more crowded space, sometimes content falls flat and does not perform. The content doesn’t build business or drive results, rankings, or traffic. Is it time to prioritize quality over quantity? Today’s guest is Gaetano DiNardi from Nextiva, a Voice over Internet Protocol (VoIP) software company. Gaetano talks about what can go wrong from publishing t...
AMP 239: How to Break Into Marketing From Another Industry and Succeed With Melissa Berrios From Melissa Berrios Consulting
June 15, 2021 10:00 - 26 minutes - 37.7 MBThe marketing industry is full of talented people who come from all kinds of educational and professional backgrounds. If you want to get into the industry, but you don’t have a directly relevant college degree or previous work experience, how do you break into marketing to succeed? Today’s guest is Melissa Berrios from Melissa Berrios Consulting and Virtualmente Libre, where she helps consult six- and seven-figure entrepreneurs on how to grow their brands and audiences. Before being a mar...
AMP 238: Using the Power of Media Relations to Drive Massive Brand Growth With Megan Bennett From Light Years Ahead
June 08, 2021 10:00 - 36 minutes - 34.4 MBTraditional public relations (PR) is still one of the most powerful and cost-effective tactics that brands use to get attention and build a business. It may not be the latest and greatest shiny object to chase after, but it is a proven and time-tested option. Today’s guest is Megan Bennett, CEO of Light Years Ahead. She focuses on managing clients and exceeding their expectations. Megan has helped all kinds of clients get press coverage and measure effectiveness connected to sales and reve...
AMP 237: How to Actually Leverage Social Media and SEO to Boost Your Content With Dmitry Dragilev From Criminally Prolific
June 01, 2021 10:00 - 37 minutes - 34.7 MBHow can marketers leverage social media to influence search engine optimization (SEO) and boost their content? Social media does and does not influence organic search performance for content. Today’s guest is Dmitry Dragilev is a public relations (PR) and SEO expert from Criminally Prolific. Dmitry talks about what he knows based on what Google does, what works in the industry, and what works for himself and his clients. He describes how to leverage social media to drive short- and long-te...
AMP 236: How One Agency is Fixing Client Relationships (And How Yours Can Too) With Tyler Elliston From Right Side Up
May 25, 2021 10:00 - 28 minutes - 27.2 MBAre you frustrated being on an in-house marketing team working with external agencies? And vice versa? Client and agency relationships can turn sour for several different reasons, such as unreasonable expectations, misaligned objectives, overselling capabilities, or poor communication of needs. Today’s guest is Tyler Elliston, founder of Right Side Up. Tyler talks about how his company is structured to set up client relationships for mutual success using basic philosophical and strategic a...
AMP 235: How Marketing Teams Can Implement Effective Diversity, Equity, and Inclusion Strategies (And Why They Should) With Jimi Vaughn
May 18, 2021 10:00 - 39 minutes - 36.7 MBDiversity, equity, and inclusion, or the ‘DEI’ initiatives, have received increased attention for a wide variety of reasons. How and why should marketing leaders and teams implement effective DEI programs and strategies? The consequences for not understanding what DEI means does matter. Today’s guest is Jimi Vaughn, a DEI consultant and expert. He talks about making a case for DEI by aiming for both the head and the heart of organizations’ decision makers and internal stakeholders. S...
AMP 234: How Smaller Companies Can Use Agile Marketing to Compete Against Bigger Players With Andrea Fryrear From Agile Sherpas
May 11, 2021 10:00 - 26 minutes - 24.6 MBHow can smaller companies compete against bigger businesses? Agile marketing is a methodology that helps companies work more efficiently and effectively to produce better outcomes. Today’s guest is Andrea Fryrear from AgileSherpas, an agile marketing consultancy. Andrea talks about how companies can leverage limited resources the right way by having a plan and path to follow and drive outsized outcomes. Some of the highlights of the show include: What is agile marketing? Focus on id...
AMP 233: What College Students and Hiring Managers Need to Know to Make Marketing Internships Successful With Owen Piehl From CoSchedule
May 04, 2021 10:00 - 36 minutes - 34.1 MBAre you a hiring manager responsible for building a marketing team? An internship program should not be an afterthought. Take the time to select candidates and support interns effectively to be productive team members and get a good start on their career. Today’s guest is Owen Piehl, CoSchedule intern, who shares insights about how to get an internship for a specific role with limited experience. Owen talks about what college students and hiring managers need to know to make marketing inte...