Practical Marketing Wisdom for Progressive Accounting Firms

https://bdacademy.pro/wp-content/uploads/2019/05/Amanda-C-Watts.jpg ()Amanda C Watts
Amanda C. Watts is the creator of the Velocity programme for CPAs and accountants. Velocity is a structured 3-step marketing and sales programme based on the best selling book The Pioneering Practice. By helping firms to clearly understand and communicate the value they provide they transform their positioning, remove their competition and generate higher revenue with fewer clients. She can take an average fee of £3k to £10k a year and beyond.
Amanda has been in marketing and sales for 26 years and has won awards for her training programmes. She is the author of two best selling business books: Escape, the Definitive Guide To Becoming A Freedompreneur®, and The Pioneering Practice. She has been featured in The Guardian, The Telegraph, spoken at Quickbooks Connect and Accountex London. Shownotes:
To go from good to great, accounting firms need to make it all about relationships
Accountants have been labelled over the years as not people oriented but too technical
Anyone, even accountants, can program their mindset with the right attitude and coaching
Accountants who don’t like the term ‘trusted advisor’ can’t come up with a better alternative
For accountants, sales and marketing means attracting, connecting with and converting your ideal clients
Why the accounting profession is so exciting right now, with ripe opportunities to give, grow and get
Accountants are better than business coaches because they understand the numbers
Two biggest challenges for growing accounting firms – tech and staff
What ‘focus’ looks like for marketing savvy accountants
Three things an accountant should look for in an ideal client
The wisdom of changing niches every few years
The savvy accountants are using more sophisticated marketing techniques vz a few years ago
Worst advice being given to accountants at the moment is on pricing
The best hiring policy to attract good people is through culture and how much fun it is to work for you
Shout to out Alex Falcon Huerta – what she gets her staff doing most of the time
A major source of confidence is gumption – just closing your eyes and going for it!
The ‘advisory conversation’ has been going on too long with very little change
The two biggest reasons why accountants fear change
No amount of marketing will bring you business – you have to start having conversations off the back of it

https://bdacademy.pro/wp-content/uploads/2019/05/amanda_watts.png ( )
 
Amanda lives in Surrey with her husband Matthew, two children and her cat named Cat. She has a passion for different cultures and loves travelling the world. To learn more about Amanda and her work, visit http://www.twentytwo.agency (www.twentytwo.agency) or contact Amanda:
Phone +44 (0)1883 317 369
LinkedIn: https://www.linkedin.com/in/amandacwatts/ (https://www.linkedin.com/in/amandacwatts)
Twitter: https://twitter.com/amandacwatts (@amandacwatts)
Liked your Accounting Influencers Podcast Interview with Rob Brown" target="_blank">email her directly>>

Amanda C Watts

Amanda C. Watts is the creator of the Velocity programme for CPAs and accountants. Velocity is a structured 3-step marketing and sales programme based on the best selling book The Pioneering Practice. By helping firms to clearly understand and communicate the value they provide they transform their positioning, remove their competition and generate higher revenue with fewer clients. She can take an average fee of £3k to £10k a year and beyond.

Amanda has been in marketing and sales for 26 years and has won awards for her training programmes. She is the author of two best selling business books: Escape, the Definitive Guide To Becoming A Freedompreneur®, and The Pioneering Practice. She has been featured in The Guardian, The Telegraph, spoken at Quickbooks Connect and Accountex London. Shownotes:

To go from good to great, accounting firms need to make it all about relationshipsAccountants have been labelled over the years as not people oriented but too technicalAnyone, even accountants, can program their mindset with the right attitude and coachingAccountants who don’t like the term ‘trusted advisor’ can’t come up with a better alternativeFor accountants, sales and marketing means attracting, connecting with and converting your ideal clientsWhy the accounting profession is so exciting right now, with ripe opportunities to give, grow and getAccountants are better than business coaches because they understand the numbersTwo biggest challenges for growing accounting firms – tech and staffWhat ‘focus’ looks like for marketing savvy accountantsThree things an accountant should look for in an ideal clientThe wisdom of changing niches every few yearsThe savvy accountants are using more sophisticated marketing techniques vz a few years agoWorst advice being given to accountants at the moment is on pricingThe best hiring policy to attract good people is through culture and how much fun it is to work for youShout to out Alex Falcon Huerta – what she gets her staff doing most of the timeA major source of confidence is gumption – just closing your eyes and going for it!The ‘advisory conversation’ has been going on too long with very little changeThe two biggest reasons why accountants fear changeNo amount of marketing will bring you business – you have to start having conversations off the back of it

 

Amanda lives in Surrey with her husband Matthew, two children and her cat named Cat. She has a passion for different cultures and loves travelling the world. To learn more about Amanda and her work, visit www.twentytwo.agency or contact Amanda:

Phone +44 (0)1883 317 369

LinkedIn: https://www.linkedin.com/in/amandacwatts

Twitter: @amandacwatts

Liked your Accounting Influencers Podcast Interview with Rob Brown" target="_blank">email her directly>>