This week, Alastair is joined by Kris Rudeegraap, CEO at Sendoso, to discuss innovative sales strategies with a focus on gifting and personalization. He emphasizes the importance of authentic and creative outreach, using data-driven insights to tailor gifts and messages to specific personas. The conversation also delves into shifting trends in sales behavior, the rise of mid-funnel engagement, and the growing role of customer success teams in driving revenue from existing customers.

Follow the Hosts on LinkedIn:
Alastair Woolcock (CSRO, Revenue.io)
Howard Brown (CEO, Revenue.io)

And our Special Guest:
Kris Rudeegraap (CEO, Sendoso)

Sponsored by:
Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:
Sales Strategy & Enablement Podcast
RevOps Podcast
Selling with Purpose Podcast

*If you'd like to ask the guys a question that could get answered on the show, call our message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

This week, Alastair is joined by Kris Rudeegraap, CEO at Sendoso, to discuss innovative sales strategies with a focus on gifting and personalization. He emphasizes the importance of authentic and creative outreach, using data-driven insights to tailor gifts and messages to specific personas. The conversation also delves into shifting trends in sales behavior, the rise of mid-funnel engagement, and the growing role of customer success teams in driving revenue from existing customers.


Follow the Hosts on LinkedIn:

Alastair Woolcock (CSRO, Revenue.io)

Howard Brown (CEO, Revenue.io)


And our Special Guest:

Kris Rudeegraap (CEO, Sendoso)


Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance


Explore the Revenue.io Podcast Universe:

Sales Strategy & Enablement Podcast

RevOps Podcast

Selling with Purpose Podcast


*If you'd like to ask the guys a question that could get answered on the show, call our message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.