In this week's episode of #AbsolutelyWrite, host Aditi Surana is joined by Rohin Samtaney, co-founder of a pop culture merchandising brand called ‘The Souled Store’. Bootstrapped, with an initial investment of Rs 1.75 lakh, the SouledStore.com is now one of the most successful eCommerce platforms. They sell licensed merchandise for global brands including Star Wars, Friends, The Lord of the Rings, Tom and Jerry and many others.

Rohin and Aditi talk about his adventurous journey, from leaving the 9-5 trap to building a cool merchandise brand. He also shares his idea of success and gives advice to budding entrepreneurs. Aditi analyses Rohin's handwriting and talks about his curiosity & confidence. All this and much more on this episode of Absolutely Write.

In this episode, They speak about:

Rohin's learnings on the way to build a young and fast-growing company

What was Aditi's graphological analysis on his recurring thoughts of self-doubt, confidence in spite of all his achievements

How the famous ‘Roses are red, violets are blue. Let's smash the patriarchy, me and you.’ T-shirt was actually created for a fundraising campaign for an NGO that works around menstrual hygiene.

Tune in to find out more about Graphology on #AbsolutelyWrite with Aditi Surana.

You can know more about Souled Store: (https://www.thesouledstore.com/)
Instagram: @thesouledstore (https://www.instagram.com/thesouledstore/)
Twitter: @thesouledstore (https://twitter.com/thesouledstore)

You can follow Rohin on social media:
Instagram: @rohinsamtaney (https://www.instagram.com/rohinsamtaney/)
Twitter: @RohinSamtaney (https://twitter.com/RohinSamtaney)

Get in touch with our host Aditi Surana on Twitter and Instagram: @aditisurana
(https://www.instagram.com/aditisurana)
(https://twitter.com/Aditisurana)

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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