The new customer loyalty with Phil Crawford of CKE Restaurant | RGP #25

The Pre-Shift Podcast

English - June 06, 2022 10:00 - 38 minutes - 26.7 MB
Management Business restaurant management restaurants hospitality management hospitality food & beverage Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Mijo Alanis, Founder of Beyond Juicery + Eatery | S1E21

Next Episode: Kristen Barnett, Founder of Hungry House | S1E23

Customer loyalty has come a long way from the paper punch card. Now it seems like every restaurant has their own app, their own loyalty programs, and their own way to reward customers and keep them coming back.

We’re joined on this episode by Phil Crawford, the chief technology officer of CKE brands, better known as the parent of Carl's Jr. & Hardees. And we’re talking all things customer loyalty tech. We get into:

Why digital loyalty programs are so essential right nowWhat type of rewards programs are driving guest satisfactionHow to use tech to enhance the customer experience—without replacing the human elementThe tech that will be common for restaurants in 2032

The Restaurant Growth Podcast is presented by 7shifts and hosted by DJ Costantino.

About 7shifts

Since 2014, 7shifts has helped restaurant managers schedule, evaluate, and communicate with their workforce. Our team is comprised of people who live and breathe restaurant culture and strive to help our customers simplify team management, every single day.