#173: Crafting Engaging Communities, Lessons From Consulting For The Pokèmon Company, & Surviving A Crazy Hang Gliding Incident… w/ Lucas Root
Beyond Curious ™ (formerly 7-Figure Millennials)
English - February 06, 2024 10:00 - 1 hour - 92.3 MB - ★★★★★ - 84 ratingsEntrepreneurship Business Marketing entrepreneurship happiness success marketing growth personal development Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Typically you’d never hear the words “Wall Street” and “Consultant For Pokèmon” in the same sentence…
That is, unless you’re today’s guest, Lucas Root.
If it wasn’t apparent already, Lucas’ path is the definition of “non-linear”.
Lucas spent 17 years on Wall Street doing mergers and acquisitions until he burned out. Badly.
In his own words, he was “dying” and a “ghost in his own skin”.
Realizing that he had to change, he tried his hat at consulting… starting out by making 400 cold calls in 6 months.
398 said no.
Two said yes.
ONE of them was The Pokèmon Company, and Lucas is still working with them 8.5 years later.
Today, Lucas is a community builder focused on empowering communities and leadership through technology.
This is a FUN and wide-ranging episode.
3 things to look forward to in today’s episode:
1) How Lucas survived a near-death hang gliding experience by literally holding together a broken glider with his bare hands
2) How the language you use shapes your reality and why it’s the #1 element to building effective communities
3) The #1 (and surprising) thing that Lucas learned from watching Pokèmon grow from $400M - several BILLION dollars in sales
To learn more about Lucas, visit https://gobeyondcurious.com/podcast/lucas-root/
Key Takeaways:
[0:27] – Introducing Lucas Root
[4:05] – Lucas' hang gliding nightmare
[13:24] – From wall street burnout to entrepreneurship
[17:55] – How Pokémon uses ridiculous focus to achieve massive growth
[23:01] – Understanding community from first-principle knowledge of humanity
[33:21] – Lucas’ 6 core elements that make human connections work
[38:31] – How language shapes community and our realities
[44:20] – The role of language in forming deep connections
[55:31] – The power of community in an increasing digital world
[1:02:06] – Lucas' final call to action
Resources:
Books:
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Benjamin Hardy and Dan Sullivan - https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151
Eat, Pray, Love: One Woman's Search for Everything Across Italy, India and Indonesia by Elizabeth Gilbert - https://www.amazon.com/Eat-Pray-Love-Everything-Indonesia/dp/0143038419
Lucas Root’s Socials:
Website: https://lucasroot.com/
LinkedIn: https://www.linkedin.com/in/lucroot/
Facebook: https://www.facebook.com/p/Lucas-Root-Speaker-Author-Entrepreneur-100031873406796/
Instagram: https://www.instagram.com/lucroot/
TikTok: https://www.tiktok.com/@_lucroot/