#172: Simply Put: Why Clear Messages Win… and How To Design Them w/ Ben Guttmann
Beyond Curious ™ (formerly 7-Figure Millennials)
English - January 30, 2024 10:00 - 59 minutes - 81.3 MB - ★★★★★ - 84 ratingsEntrepreneurship Business Marketing entrepreneurship happiness success marketing growth personal development Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Crafting compelling messages that resonate with your audience isn't just an art – it's a science.
Today’s guest is Ben Guttmann.
Ben is the author of Simply Put and has worked with brands like Comcast NBCUniversal & the NFL… moving millions of dollars in product.
Today, we’re diving into why clear messages win… and how YOU can design them.
Here are 3 things to look forward to in today’s episode:
1. What strange bet was given to Dr. Seuss that led to creating Cat In The Hat and Green Eggs & Ham… and what that has to do with making your messages more powerful
2. What creating simple and effective messages has to do with fluency
3. How to use the “Drill Build Method” to create messages that cut through the noise and resonate with people on an emotional level
To learn more about Ben, visit https://gobeyondcurious.com/podcast/ben-guttmann/
Key Takeaways:
[1:26] – Introducing Ben
[4:27] – Ben talks about his relationship with a college professor that changed his life
[6:51] – Why being a “Happy Warrior” is important to Ben
[11:49] – What Neil Gaiman said in his commencement speech that resonated with Ben
[13:46] – Why Ben started flossing
[15:12] – What’s the problem with writing a book about simplicity?
[18:09] – The correlation between simplicity and fluency and how it affects communication
[23:51] – Figuring out benefits instead of features
[33:00] - How to distill a message into a valuable gift to the audience
[41:46] – The power of constraints to craft salient messages
[45:00] – Ben’s take on ChatGPT to assist with book writing
[48:21] – What is the desire line or desire path?
[54:00] – What it means to be an enlightened idiot
Resources:
Books:
Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann: https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681
Thing Explainer: Complicated Stuff in Simple Words by Randall Munroe: https://www.amazon.com/Thing-Explainer-Complicated-Stuff-Simple/dp/0544668251
Influence: The Psychology of Persuasion by Robert B. Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
Videos:
Neil Gaiman’s Inspirational Commencement Speech: https://www.youtube.com/watch?v=ikAb-NYkseI
Socials:
Website: https://www.benguttmann.com/
LinkedIn: https://www.linkedin.com/in/benguttmann/