#170: How Playing The Long Game In Life & Business Helped To Sell $1 BILLION Worth Of Life Saving Products… w/ Brian Kurtz

Beyond Curious ™ (formerly 7-Figure Millennials)

English - January 16, 2024 10:00 - 1 hour - 117 MB - ★★★★★ - 84 ratings
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Previous Episode: #169: How You Can Leverage “Core Embodiment” To Access Deep Flow States, Heal From Trauma, & Uncover What You TRULY Want In Life w/ Ajaya Sommers

Next Episode: #171: Purpose-driven Finance, Being Unapologetically Yourself, & How To Grow Leveraging Mentors w/ Christopher Panagiotu

Man oh man do I have another treat for you today…

It’s my honor to introduce you to someone I’ve respected and followed for the last 5+ years:

Brian Kurtz.

Not only is Brian one of the most well respected and relationship-focused direct response marketers in the world…

… but he’s also responsible for helping Boardroom Inc. sell over a billion dollars’ worth of products “$39 at a time” to millions.

His book, Overdeliver, in my opinion, is a must read for anyone interested in making a massive impact in the world.

In this episode, you will learn…
- What transformational concept on creating impact you can learn from a five-time World Series Champion
- Why Brian went to Barnes & Noble with a hand truck and bought enough books to make his 1985 Toyota Camry’s tailpipe almost drag on the ground… (and what that has to do with helping you create a bigger impact in the world)
- The ONE metric that Brian believes was responsible for helping Boardroom Inc. generate $1 Billion in product sales…

… and SO much more.

Enjoy!

To learn more about Brian, visit https://gobeyondcurious.com/podcast/brian-kurtz/

Key Takeaways:

[1:05] – Introducing Brian
[4:45] – Brian reflects on Mariano “The Sandman” Rivera
[14: 16] – The importance of passion, focus, and customer service in Marketing
[39:16] – Brian talks about direct mail marketing strategies
[50:10] – Setting financial targets in marketing
[54:44] – Understanding lifetime value and business alignment
[57:16] – Marketing ethics and effectiveness
[1:07:03] – Creating products for the marketplace
[1:11:49] – Direct marketing nirvana and creating a living legacy
[1:17:15] – Brian's marketing fundamentals

Resources:
Brian Kurtz’s Socials:
Website: https://www.briankurtz.net/
LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/
Facebook: https://www.facebook.com/briankurtzofficial/
YouTube: https://www.youtube.com/channel/UCyN1q8huqel6DDidQsJ90RQ