#113: Juggling Fire, Breakdancing, & Bootstrapping A Company From $1,000 → $16M In One Year w/ Matteo Grassi

Here are 3 things about today’s guest: Matteo Grassi
1. Matteo was a professional breakdancer and joined the circus as a fire juggler
2. He co-founded an eCommerce portfolio of 7 direct to consumer brands that did 0 - 16m bootstrapped with a $1,000 initial investment
3. He’s the co-founder of Popup — the next generation no code eCommerce platform

3 Things You’ll Learn:
1. How to pick the RIGHT problems for YOU to solve as an entrepreneur.
2. Why there is no such thing as “good” or “bad” emotions.
3. How to persevere through tough entrepreneurial moments.
(In 2012 Matteo was completely broke, lost his house, went through a divorce and went back to work in a cafe at minimum wage. 😑)

To find out more about Matteo, go to https://7figuremillennials.com/podcast/matteo-grassi/

Key Takeaways:
[0:41] Introducing Matteo Grassi
[5:15] How Matteo got into breakdancing at a young age
[12:09] How the decriminalization of drugs in Lisbon became a catalyst for drug scammers
[14:32] Why entrepreneurship is a gateway to freedom for Matteo and his story on how he started his first business
[22:50] What happened in 2012, and why it was the turning point of Matteo’s life
[27:16] Why Matteo believes that thinking of the future too much is a double-edged sword
[31:56] How Matteo leveraged his entrepreneurial journey to gain clarity and find alignment with himself
[36:07] Matteo’s approach to building a business
[45:37] How understanding psychology helped Matteo in his business endeavors
[53:00] How you can leverage psychology and consumer behavior for your marketing needs